Social & Content Marketing Manager
4 weeks ago
About U.S. Dermatology Partners:
U.S. Dermatology Partners is at the forefront of dermatological care, operating over 100 locations across 8 states. Alongside our direct care practice, we run Derm Skincare, an ecommerce platform offering premium skincare products recommended by dermatologists. Our mission is to provide comprehensive dermatology care and high-quality skincare products to our patients and customers.
Job Summary:
The Social & Content Marketing Manager plays a crucial role in developing and executing our social media and content marketing strategies to enhance brand visibility, engage audiences, and support our overall marketing goals. This position manages the social media landscape, content creation, and online reputation management, ensuring a cohesive and engaging digital presence. Reporting to the Digital Marketing Director and managing a Social Media Coordinator, this role is essential for driving our digital narrative and engagement.
Key Responsibilities:
Develop and implement innovative social media and content marketing strategies to increase engagement, brand awareness, and website traffic.
Oversee the management of all social media accounts, ensuring consistent, brand-aligned content and active engagement with our audience.
Lead the creation and distribution of compelling content across multiple platforms, including blogs, social media posts, newsletters, and multimedia content.
Monitor and enhance the online reputation of the organization, including managing reviews and feedback across platforms.
Analyze social media and content marketing performance, utilizing analytics to inform strategies and report on success metrics to stakeholders.
Stay current with social media trends, content marketing innovations, and relevant technologies, adjusting strategies to maintain a competitive edge.
Collaborate with internal teams to integrate social media and content marketing into broader marketing and organizational strategies.
Initiate and manage an influencer marketing program, identifying and partnering with influencers that align with our brand values to expand our reach and impact. This involves negotiating partnerships, coordinating content creation, and measuring the effectiveness of influencer campaigns.
Manage and mentor the Social Media Coordinator, fostering an environment of growth and innovation.
Experience and Qualifications:
Bachelors degree in Marketing, Communications, or related field.
3+ years of experience in social media management and content marketing, with a proven track record of increasing engagement and brand presence.
Expertise in managing social media platforms, content creation, and digital analytics.
Strong understanding of content marketing strategies, SEO principles, and online reputation management.
Exceptional writing, editing, and communication skills.
Experience with digital analytics tools (Google Analytics, Hootsuite, Sprout Social, etc.).
Creative thinker with strong project management skills and the ability to meet deadlines.
Leadership experience, preferably with direct report management.
Skills and Abilities:
Excellent organizational and project management skills, with a keen attention to detail.
Ability to think creatively and strategically, with a strong focus on results.
Strong analytical skills to measure and drive campaign performance.
Exceptional communication skills, capable of crafting and conveying clear, engaging messages.
Ability to work collaboratively across teams and with a variety of projects and constituencies.
Adaptable and flexible, with the ability to navigate a fast-paced and dynamic environment.
by Jobble
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