Marketing Manager

3 weeks ago

Los Angeles, United States DEZI LIMITED Full time

Marketing Manager

The Brand Marketing Manager for a founder-based brand that is a growing startup. The role will support the planning, developing, and implementing of strategic marketing initiatives to support brand awareness and product launches. This person will be responsible for strategizing and developing tactics to bring Dezi Skins values to life via brand campaigns, partnerships, and digital activations & community building. We are looking for someone who is creative, a strong communicator and cross-functional leader, and loves to follow consumer trends. This is a full-time role, with a hybrid work schedule based in LA.

Key Responsibilities

Brand Marketing

  • Concept and execute marketing strategies for brand campaigns and product launches with a strong focus on storytelling.
  • Collaborate cross-functionally with Creative, Sales, Social, and Product Development teams to develop highly effective, integrated campaigns that speak to our community and maintain consistency with our overall voice and brand visuals.
  • Help identify, concept, and execute brand partnerships that drive growth and expand brand presence.
  • Partner with Leadership to create and manage the year-long marketing calendar (campaign moments, events, partnerships, sampling, merch, promotions).
  • Partner with Product Development to identify product gaps and opportunities, and develop the product's go-to-market strategy, ensuring messaging is on-brand, differentiated, and resonates with customers.
  • Help develop product playbooks to align on messaging among internal and external partners.
  • Write detailed design briefs while overseeing the creation of impactful copy, ensuring alignment with brand guidelines and communication objectives.

Retail Marketing

  • Serve as a key marketing resource to retail accounts by ensuring Sales teams and Account Executives are equipped with the right resources and education to drive in-store success.
  • Partner with the Sales and Creative teams to tell our brand and product stories successfully in a retail setting.
  • Partner with the Creative teams to create the schedule for and manage creative email marketing outputs.

Affiliate / Influencer / PR Management

  • Oversee the management of community engagement and tracking with affiliate programs and ensure consistent flow of content and UGC.
  • Run reports to evaluate performance, partner activity, and areas for optimization.
  • Uphold efficient workflow and processes, adjusting for optimal productivity.
  • Manage and engage with our external PR agency, pushing and driving celebrity gifting programs and ensure consistent flow of content and media.

Qualifications

  • Bachelor's degree required
  • 5-8 years of full-time work experience in brand and/or product marketing
  • Enthusiasm for scaling brands in a fast-paced environment
  • Exceptional written and verbal communication skills with the ability to tell compelling narratives across various channels and contexts.
  • Creative mindset and enjoys brainstorming and exploring new ways to bring the brand to life.
  • Demonstrated success in growing brand awareness, engagement, and community.
  • Passion for following consumer and cultural insights
  • Ability to operate both strategically and tactically, as a hands-on collaborator
  • Comfortable with ambiguity and adapting to shifting priorities.
  • Strong team player
  • Experience in beauty industry preferred.

You Have...

  • Hustle: Resourcefulness, can-try-attitude, out of the box thinking and willing to solve problems.
  • Ownership: Positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them.
  • Analytical Skills: As evidenced by problem solving capabilities and previous ownership of analytical tasks and projects.
  • Cool: Stay calm under pressure, ability to influence, high emotional intelligence
  • Collaborative style: able to work in a fast-paced growth organization, lead teams and work within them in an environment of high change.

We Offer

  • Salary range: $100-115k depending on experience.
  • Benefits, including healthcare, dental, vision.
  • Holidays, vacation, and sick time

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