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Associate Brand Marketing Manager

4 months ago

Dallas, United States American Heart Association Full time

Overview

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career. The American Heart Association has an excellent opportunity for an

Associate Brand Marketing Manager

in our National Center office located in Dallas, TX. This position can be home-based. ***This is a full-time, benefits-eligible, and grant-funded position. Current funding is through approx. 8/2/2027. *** The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on

LinkedIn

,

Instagram

,

Facebook

,

X (formerly Twitter)

, and at heart.jobs.

Responsibilities

I

n this role, you will

be responsible for

developing marketing plans and campaign schedules for assigned Association business areas to help advance market

objectives

and impact goals. Responsible for overseeing marketing execution and analyzing results of marketing plans. This role will

report

within the National Center

Brand Marketing

department

and

collaborate with

national, regional

,

and field

cross-functional teams (Business Unit, Communications,

Market

Research, Science, Digital

, Creative,

and Social as examples) to engage the public in paid,

owned

and earned go

-

to

-

market activities that deliver against aligned metrics. Responsible for building and

maintaining

relationships with all stakeholders internally and externally to meet business needs and fulfill assigned marketing plans. Strong project management

, collaboration,

and communication abilities are essential to this role. In collaboration with the Director, research,

identify

,

recommend

, plan, and

implement brand

marketing strategies,

tactics

and

timelines to

promote the public health and business

objectives

of this funded program. Work with

market

research team to conduct market analysis, baseline testing and assessment of opportunities that meet target needs

and define target audience segments

. Develop briefs

for go-to-market plans

to

effectively target audiences, and address

identified

gaps and opportunities to advance goals. Lead marketing campaign project management, including planning implementation, execution, and measurement. Collaborate with internal and external teams and agencies / vendors to ensure content is delivered efficiently and effectively, while aligning to overall marketing strategies to inspire audiences to act. Analyze and

optimize

campaigns in market, reporting on effectiveness, opportunities and lessons learned. Works with analysts and cross-functional teams to develop and deliver performance reports, insights and recommendations for actions and future considerations. Implements evaluates and learns. Partners across departments and business units to build, track, and

optimize

multi-channel

marketing

campaigns (SEM, social,

email, etc.

)

Qualifications

Bachelor’s Degree or equivalent work experience (Business Administration,

Marketing, Communications, and/or

Public Health degree) At least

two

(

2

)

years of work experience

in marketing, communications, or promotional campaign development One year of project management experience, including managing multiple projects concurrently Demonstrated e

xperience in

developing and

executing integrated marketing campaigns to address business needs. Experience collaborating with multiple vendors / partners with critical timelines and multiple project requirements. Ability to capture audiences with compelling narratives

,

possesses

excellent

presentation

development

skills and

written/verbal communication skills. Demonstrated

analytical skills with ability to apply trend analysis, research, and other sources to turn data and information into actionable

information. Proficient digital literacy including Microsoft Office (Word,

PowerPoint,

and Excel) Excellent interpersonal, written, presentation, and oral communications

skills. Experience and curiosity about

understanding

social determinants of health, equity, and a proven dedication to building

equitable

communities.

Compensation & Benefits

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit

Rewards & Benefits

to see more details. Compensation

– Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.

Performance and Recognition

– You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.

Benefits

– We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation. Professional Development –

You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule. Work-Life Harmonization –

The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.

Tuition Assistance

- We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.

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