Remote - Digital Analytics Manager
3 weeks ago
A client of Insight Global is seeking a Digital Analytics Manager that is responsible for end-to-end data analysis, process oversight, and team development. This position will include hands-on partnership with developers, collaboration with user research and UX for feature design, and building measurement plans/providing deep-dive analyses. You will perform data analysis within Adobe Analytics and will share findings and actionable insights to stakeholders through the creation of dashboards and presentations, all developed with the end user in mind. You will also be a key strategic partner across leadership to help drive site and feature opportunities for upcoming seasons. You will have a team under you to mentor and be responsible for developing strong processes with cross-functional partners. Excellence in analytics, storytelling, process, and communication is key for this role.
Experience with testing/optimization platforms is a plus (Optimizely, Adobe Target, etc.)
Experience with customer data or marketing is a plus (media, SQL, database, consent, etc.)
Must Haves:
Bachelors degree required; Masters preferred
5+ years of digital/eCommerce, analytics, and product management
Expertise in Web Analytic tools
o Adobe Analytics preferred or Google Analytics
Experience with data visualization tools
o Adobe Workspace, Tableau, Power BI, etc.
Experience mentoring and managing a team
Ability to consolidate and package results and insights into well-organized, consumable presentations with actionable recommendations and strategies
Ability to develop and activate data-driven strategies to enhance customer experience
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