Senior Manager, Digital

3 weeks ago

New York County New York, United States Carat Full time
Job Description

Sr. Managers will manage digital campaigns for P&G at Carat. Sr. Managers support account leadership to ensure team is running smoothly and escalates important performance issues. You will receive on-the-job training in industry landscape and technologies, managerial skills, technology partnerships, campaign management, client services, ad trafficking, analysis, and communications. This position can be remote and will report into a Director.

Main Accountabilities:

Accountable for the execution, management, and optimization of all digital, Social, and programmatic media campaigns (including potential hands-on-keys activations). Ensure all campaigns exceed benchmarks. Experience throughout digital is a plus but not required, but must be considered an expert in at least one facet.

Main contact for daily client operations, strategy, and activation

Lead team of digital and programmatic experts supporting team with hands-on help when needed

Responsible for communication of campaign performance including the ability to provide insightful feedback on questions related to technology, data, optimization and in-platform quality assurance

Optimize at an advanced level and train new team members on optimization techniques

Quality assures all campaigns, reporting and billing producing client-ready materials

Offer first class support to ensure excellent delivery and provide valuable takeaways

Be proactive about future needs and improve process

Understand and communicate the dentsu value proposition, technology, and processes as related to the growth of current and prospective agency accounts

Lead negotiation process with site vendors, based on individual brand needs

Assist leadership with needs for new business pitches

Frequent thought leadership and strategic contributor

Recommend tactics to improve account and foster growth

Manage new client onboarding

This role will have heavy client visibility. Expect to be the lead with our teams (Analytics, Planning, etc.) and can lead meetings

Even though this is a remote role, this account is fast paced – expectation to be responsive and engaged throughout the day.

Heavy video and OTT execution – experience preferred

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