Product Marketing Specialist

1 month ago


Austin, Texas, United States Omnicell, Inc Full time
Product Marketing Manager - Point of Care

We are seeking a skilled Product Marketing Manager to join our team at Omnicell, Inc. As a key member of our commercialization team, you will be responsible for developing and executing marketing programs that drive growth, client satisfaction, and client performance.

Key Responsibilities:
  • Collaborate with Product Management and cross-functional teams to anticipate customer needs and develop marketing strategies that meet those needs.
  • Create marketing collateral and sales enablement materials that empower our client-facing teams to effectively communicate the value of our products.
  • Define insights into customer needs and market opportunities through active engagement with sales and customer success teams, and embed these insights into product narratives and stories.
  • Develop and formalize product proof points, differentiated packaging, and positioning strategies that set our products apart from the competition.
  • Monitor competitive activity and adjust our value proposition to maintain a competitive edge.
  • Support customer-facing teams by obtaining and leveraging deep knowledge of our products and related internal stakeholders.
  • Partner with Marketing and Sales teams to build the funnel for our products and accelerate the time to close deals.
Requirements:
  • Bachelor's Degree
  • 1-3 years' experience in Product Marketing or a related field
  • Marketing, Product Management, or Sales experience in healthcare, technology, or medical devices
Preferred Qualifications:
  • MBA or other advanced degrees
  • Acute care nursing or pharmacy experience
Work Conditions:
  • Travel requirements: up to 20%
  • Remote/home office


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