Principal Digital Marketing Manager, Global Growth

1 week ago

Pleasanton, United States Workday Full time
Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team
This role is in the Workday Global Digital Marketing team and will play a significant role in the mission to drive personalized and connected experiences that engage audiences and accelerate business outcomes. This role and the team are in the broader Global Field & Go to Market team who drive integrated marketing plans to generate demand in the markets we serve across the globe.

We fuel Workday's growth by delivering impactful experiences that differentiate us to our global audiences and demonstrate how they can gain competitive advantage in a changing world. The team is thinking bigger and bolder than ever before, fostering a higher tolerance for risk, to support building higher levels of brand equity and reputation to achieve greater lead attainment for sales.

About the Role

The Principal Digital Growth Strategy role is global in scope and function within our corporate and global marketing strategies. In this role you will create orchestrated and relevant digital journeys that infuse customer needs into our planned digital experiences across owned and paid digital channels including but not limited to social media, display, SEO/PPC, website content & landing pages, mobile, video, email and content syndication. You will be responsible for global program strategy & planning to orchestrate, track, monitor and report on program status and success, supporting global initiatives that span 2 or more regions.

Measure the efficiency and effectiveness of the digital channels, using channel and behavioral data to optimize, test, and target marketing solutions for greatest impact. Partner with regional teams to implement the local strategic approach, developing the integrated and personalized digital marketing strategy to raise brand awareness and create demand for Workday solutions. Collaborate with the omnichannel team to drive and evolve audience segmentation/delivery and cross channel journeys. Share best practices and learnings across digital leadership to funnel program data back into the team for takeaways and optimization.

You are a digital leader identifying and making recommendations that drive business growth to deliver highly qualified leads, best-in-class 1st party audience strategies, and demonstrate direct digital attribution to ARR and ACV. Optimize digital channels for acquisition and conversion, influence global sales pipeline and profitably lead, build and implement a scalable growth model across regions/tactics to impact delivery, accountability, and alignment with Marketing and field marketing team members.
  • Ownership and execution of the global digital strategy and its regional execution, reporting against business objectives set with Sales and Marketing teams.
  • Identify high-growth and high-revenue digital opportunities, and taking lead on how best to implement and optimize performance.
  • Stay on top of the latest digital trends for multiple platforms and evaluate our user data and use it to improve our funnel.
  • Develop and monitor key performance indicators and key results; ensure management reporting and operational reviews focus on results and actions.
  • Lead and work in cross-functional teams to evaluate, provide insight and drive strategic outcomes that have the greatest impact on the company.
  • Maintain oversight of digital contributions against regional goals and proactively guide the business on status and any concerns before they become issues.
  • Actively involved in the launch and development of key measurements, particularly in ensuring delivery of budget and committed initiatives.
  • Align with your leadership to identify business priorities and develop digital initiatives, guide organizations to present impactful reports including business insights and recommendations (i.e quarterly business reviews, digital roadmap, regional updates).
  • Create journey maps and leverage UX wireframes with design comps to bring your ideas to life.
  • Collaborate with internal teams to develop integrated plans using ABM, paid media, lead and demand generation campaigns, understand messaging and positioning frameworks, buyer personas that support the planned digital journeys.
  • Drive usage and visibility of digital capabilities and accomplishments through internal reviews, external roadshows, newsletters, and training.
  • Build strong relationships and work across multiple internal collaborators, business areas, and external providers to develop a strategy, roadmap and deliver high quality solutions - Full lifecycle ownership from ideation through to implementation and support.
About You

Basic Qualifications
  • Minimum of 12+ years of global digital marketing experience preferably in B2B/SaaS organizations.
  • Experience of standard methodologies of omnichannel marketing and channel specific knowledge including SEO, SEM, display, programmatic, content marketing, social media, on-site personalization, email, chat, etc.
  • Experience of digital marketing technology tools and processes. (E.g.: Adobe Experience Platform, Eloqua, Marketo, etc.); Ability to identify and adapt to changing audience behavior.
  • Proven understanding of data management platforms, and familiarity with first and third party data use cases.
  • Experience with content management systems, analytics tools, project management software, and marketing automation systems (Adobe Experience Manager, Adobe Analytics, Workfront, Marketo, etc).
Other Qualifications
  • Comfortable adapting to evolving business needs and thrive in a fast-paced environment.
  • Diligent, independent and able to successfully run multiple, concurrent project demands within established timelines.
  • Demonstrate an ability to take initiative, anticipate needs and exercise independent and good judgment.
  • Demonstrate executive presence, excellent interpersonal skills, and a proven track record to influence others.
  • Bachelor's Degree/ Master's Degree or equivalent experience.


Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton

Primary Location Base Pay Range: $157,400 USD - $236,000 USD

Additional US Location(s) Base Pay Range: $130,000 USD - $236,000 USD

Our Approach to Flexible Work

With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process

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