Digital Marketing Technology Manager

2 weeks ago

Pleasanton CA, United States Abbott Full time

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of .Free medical coverage for employees* via the Health Investment Plan (HIP) PPOAn excellent retirement savings plan with high employer contributionTuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.The Opportunity This position is based onsite in our Pleasanton, California Abbott Heart Failure Division LocationWhat You’ll Work OnAs a Digital Marketing Technology Manager, you will play a key role in managing Abbott’s Cardiac Arrhythmias & Heart Failure digital marketing platforms and website to support customer and business needs on the Growth Marketing Team. This role is expected to demonstrate leadership expertise by providing strategic and tactical digital insight for web, email, social, mobile, and CRM. You will collaborate with various business teams, digital and content strategists, analytics, IT and other partners to drive platform health, implementation and best-in-class use. You will also provide technical support for the website, including web authoring. You will also manage our web properties and ensure quality & compliance. This role will also translate project and platform requirements into functional technology implementations, provide formal supervision and coaching for the core team and set direction to inspire the continuous improvement of digital policies, standards and procedures. You will share best practices, perform research and align platforms and features to business partners’ priorities and needs.Main Responsibilities: • Act as the innovation and digital technology expert, providing architecture and technology oversight and guidance. • Manage the technical execution of innovation solutions including reviews and testing for implementation. • Manage, design, and update web content using the corporate content management system. • Ensure web content is up-to-date, error-free and relevant to the goals of the organization. • Manage user accounts, sitemaps, files, views, redirects, blocks and other site administrative features. • Establish and execute technology and innovation processes and standards (example: digital review board involvement, liaison with internal IT functions). • Define technology tools and platform roadmaps across all digital channels, through strategic guidance and discovery of emerging digital platforms and channels. • Be an advocate and thought leader for technology and innovation for the Digital team and its business partners, considering immediate and long-term needs. • Influence IT decisions by preparing business cases as necessary and participate in IT technology reviews. • Work closely with IT development to represent use cases and communicate business priorities and user needs. • Manage contractor and third-party technology vendor relationships for digital innovation projects. • Work with the Analytics Manager to define key metrics and outcomes for technology that align with business goals. • Manage and mitigate technology-related issues for platforms and projects; work closely with IT and other partners to do so. • Create an innovation approach, partnering across teams, to bring the appropriate processes, tools and metrics to support new opportunities and partnerships across the organization.Qualifications10 years of digital marketing technology, and website management experience, preferably in medical devices, healthcare or high-tech marketing.5+ years of digital technology project experience.Bachelor’s degree in Marketing, Advertising, Communications, Public Relations, Information Technology, Computer Science, or equivalent.      ​Experience with the following platforms:Required: Enterprise web platforms (AEM preferred)Preferred: Marketing automation platforms (Marketo or similar), Google Analytics, sales CRM tools (Salesforce, marketing materials apps), social media (LinkedIn, Twitter, Facebook and YouTube), databasesEfficient project management with ability to multitask, prioritize and meet deadlines.Flawless attention to detail; highly organized.Demonstrated use of analytics and data management in decision-making on platform features and use.Experience with platform feature evaluation against business requirements, as well as prioritization.Experience with agile methodology approach and tools (e.g., JIRA, Trello).Proven experience working with cross-functional teams and outside vendors, as well as collaborating with multiple internal stakeholders.Strong interpersonal and customer service skills, including open communication and negotiating technical scope and dependencies.Exceptional oral and written communication skills.Technical and analytic curiosity is a must.Apply Now * Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.The base pay for this position is $109,300.00 – $218,500.00. In specific locations, the pay range may vary from the range posted.Job SummaryJob number: 31068883Date posted : 2023-10-12Profession: MarketingEmployment type: Full time

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