Director of CRM and Lifecycle Marketing

1 month ago

Cambridge, United States EF Academy Full time

Description

Position at EF Academy

Some companies are in the Business of Technology.

Others are in the Business of Finance...Or Sports...Or Soft Drinks.

At EF, we're in a different kind of business.

One that's a little less tangible, and a lot more important.

Because our business, what we make, makes everything else possible.

We're in the Business of Understanding.

Between people. Between cultures.

For over half a century we've been the leader in international educational programs and methods designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.

And yes, we have technology, we have finance, we even have sports with our own professional cycling team EF Education - EasyPost. But it's what we do with it - Building greater understanding, breaking down barriers, and creating a better world...that makes all the difference.

We are looking for a dynamic, highly organized Director of CRM Lifecycle Marketing to join our team. This pivotal role involves developing and enhancing the customer lifecycle experience, from discovery to post-purchase. The ideal candidate will lead the ideation, testing, and implementation of a comprehensive lifecycle CRM strategy. This nature of the role requires a collaborative individual skilled at uniting cross-functional teams across marketing, sales, and technology to help us develop a world class customer journey.

This job is for you if you: Are ambitious, results-driven, and take the initiative to make things happen. Customer focused Get satisfaction from helping to drive business growth. Enjoy coming up with (and trying) new ideas to improve performance. Like working with colleagues to craft compelling, high-quality work. Believe it's important to build bridges of understanding and respect across cultures and ideas What you'll do:

Lifecycle Strategy Development:

Design and implement strategies to enhance customer engagement and experience from prospect to alumni. Automation & CRM Management:

Oversee the execution of marketing automations, campaign management and CRM initiatives to streamline communication and improve customer interactions. Team Leadership:

Hire and manage a small team of email specialists, ensuring cohesive and effective communication strategies across all customer touchpoints. Cross-Functional Collaboration:

Work closely with the marketing team and creative team, admissions, enrollment, and technical teams to align lifecycle marketing efforts with overall business goals. Collaborate with the creative department to optimize CRM performance. Performance Analysis:

Monitor, analyze, and report on the performance of lifecycle marketing initiatives, making data-driven decisions to optimize campaigns and strategies. Pipeline Development:

Develop and execute strategies to build and nurture a robust pipeline of prospective students, driving enrollment growth. Customer Insights:

Gather and leverage customer insights to inform marketing strategies and improve the overall customer journey. Budget Management:

Oversee the lifecycle marketing budget, ensuring efficient and effective use of resources. Who you are:

Bachelor's degree in marketing, business, communications, or a related field. Proven success in lifecycle marketing, CRM management, and marketing automation. Strong leadership skills with experience managing teams, including writers and email specialists. Exceptional organizational and project management abilities. Excellent written and verbal communication skills. Proficiency in marketing automation tools and CRM systems, Ideally Salesforce and Marketing Cloud Data-driven mindset with strong analytical skills. Ability to work collaboratively in a fast-paced, dynamic international environment. Passion for education and commitment to EF Academy's mission and values. Why you'll love working here:

Work in our North American headquarters where you'll enjoy comprehensive professional development, frequent social programming and employee-run DEIB Resource Groups, and clubs. You can expect:

Paid international travel. Eligibility for our Workplace Flexibility Program: our hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding. Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts. Four weeks paid vacation your first year and nine paid holidays. 25% company match on your 401(k). Excellent medical, dental, and vision coverage, along with life and disability insurance. Wellness benefits and a yearly fitness reimbursement. EF program discounts including travel, language schools, childcare, and more. Dependent care, healthcare, and commuter flexible spending accounts (FSAs). Discounts at local venues and businesses.

About EF Academy:

EF Academy is a leading private boarding and day high school attracting students from around the world to our campuses in Pasadena (LA), New York, and Oxford (England). Reporting to the VP of Marketing, the Director of Lifecycle CRM Marketing will lead the development and implementation of customer lifecycle strategies, manage automation processes, oversee CRM initiatives, and collaborate with the marketing team to drive student enrollment and retention.

About EF Education First:

Yes, we're a large global company of 55,000 employees in 115 countries, but we act with the nimbleness and agility of a much smaller organization. Founded and run by the same family since 1965. We're always on the lookout for people with drive, creativity, empathy and what we like to call 'fingerspitzengefuhl' (German for 'keeping ones finger on the pulse'), to help us continue our journey; to transform lives, and yes, make the world a better place. Is that you? Then step into a larger world and apply for the roles that will excite you and challenge you in new ways. #J-18808-Ljbffr

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