Analyst, eCommerce and Digital Marketing
3 weeks ago
Seeking an analytical and results-driven Analyst for eCommerce and Digital Marketing to enhance our onsite and marketing efforts through insightful analysis and strategic data utilization. This role involves weekly site metric reporting, ad-hoc analysis, and ownership of tagging and pixel strategies. Ideal candidates will have a strong background in eCommerce analytics, proficiency in web analytics tools, and a passion for translating data into effective marketing strategies.
Responsibilities:
- Drive the advancement of our website analytics & marketing performance methodology and serve as an expert on overall channel performance and strategy.
- Conduct weekly site metric and traffic analysis, providing actionable insights for business improvement.
- Perform ad-hoc reporting to support data-driven decision-making across marketing and sales teams.
- Proactively investigate the business to get ahead of business trends and/or challenges. React regularly to the business and work alongside the business team to diagnose challenges and provide recommendations.
- Collaborate with business teams to define data and analysis requirements for informed decision-making.
- Own the tagging and pixel strategy across the site and marketing campaigns, ensuring accurate and comprehensive analytics.
- Ensure all timelines and deliverables are met, staying proactive in identifying and solving potential challenges.
- Use data to inform and optimize our acquisition and retention strategies.
- Be a valued thought partner, helping define the best metrics by which to measure success.
- Create dashboards, analyses, and tools for our marketing team to understand and optimize allocation across channels and campaigns.
- Monitor marketing performance as related to goals, running recurrent and ad hoc analysis to ultimately identify risks and opportunities across channels and tactics.
- Conceptualize, drive, and share key analyses and insights to stakeholders.
- Support key analyses and workstreams across projects, processes, and deliverables.
- Lead with a total ownership mindset and a 'get stuff done' mentality.
- Be an excellent critical thinker and possess strong stakeholder management skills.
- Effectively communicate complex ideas and influence senior leaders, cross-functional partners, and the larger team.
- Be results-oriented and insatiably curious with a relentless focus on driving optimization and impact.
- Have uncompromising precision and attention to detail.
- Be eager to learn and refine hard skills, soft skills, and business knowledge.
- Exhibit skills and characteristics of trust and integrity, self-development, and problem-solving.
- Bring high energy and a positive attitude to everyday.
- 3+ years of experience in eCommerce, with a focus on digital marketing analytics.
- Strong analytical capabilities and proficiency in Microsoft tools and web analytics tools (Google Analytics, Adobe Analytics) are required.
- Demonstrated ability to work effectively in a fast-paced environment, managing multiple projects and adhering to deadlines.
- Excellent communication skills, with the ability to present complex data in a clear, concise manner.
- A proactive approach to problem-solving and a keen eye for detail.
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