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Content Marketing Specialist

2 months ago

Redwood City, United States Monterra Credit Union Full time

Do you have a strong understanding of current online marketing concepts, strategy, benchmarks and best practices? Do you have a significant knowledge of and experience in Google Analytics, SEM, SEO, Display, Social and Affiliate marketing? Would you like to work at a multi-faceted, dynamic organization that thrives on teamwork and collaboration? If so, we’d love to talk with you about Monterra Credit Union’s Content Marketing Specialist Position Located in the heart of the Bay Area, Monterra Credit Union is a community-centric and growth-oriented financial institution. We invest in the success of people and our community by giving back, making things easier, and committing ourselves to our members’ potential. Diversity, equity and inclusion are critical to our success, and we value the varied backgrounds and experiences that everyone brings to our organization. If you value collaboration, forward-thinking, and giving back, this just might be the place for you. SALARY & BENEFITS Monterra Credit Union reflects the value placed on employees by providing an excellent salary and benefits package: Starting pay of $37.00 - $41.00 per hour depending on experience Semi-annual bonuses for meeting key financial and operational goals Medical, Dental, Vision, Life, and Long-Term Disability insurances 401(k) including generous matching contributions Discounts on financial products and services, including mortgage and auto loans Paid time off, tuition reimbursement, and much more POSITION SUMMARY As a member of Monterra Credit Union’s Marketing Team, this position is responsible for driving growth through acquisition of members and relevant product offerings across current membership through the organization’s digital channels. The Content Marketing Specialist is responsible for implementing effective strategies that support the Credit Union’s products, member acquisition, engagement and retention efforts through digital channels (website, email, mobile app, online advertising, ATMs, etc.) and through digital media and advertising as well as text messaging. This position works on-site at our Corporate Office in Redwood City, CA. Upon approval, you may be eligible to work in a hybrid arrangement with the possibility of working from home up to 2 days a week. PRIMARY RESPONSIBILITIES 1. Membership Acquisition and Engagement Executes digital marketing plan designed to drive brand awareness, member acquisition, retention and cross sell, areas include but not limited to digital media, Monterra Credit Union’s public website and 1:1 digital banking marketing Serve as the digital marketing -technical expert and successfully execute all digital marketing initiatives Facilitates digital advertising content (banner ads, video, landing pages, etc.) planning and development, advertising site selection, testing and optimization. Supports the creation and implementation of digital campaigns through traditional website development, SEO, SEM, social media and other emerging or relevant digital channels; liaises with the digital services, internal business partners (e.g.; IT), external vendors and agencies as needed Optimize campaigns and funnels to maximize efficiency and performance indicators Data mine to create appropriate segmentation strategies, marketing programs, and testing concepts; continuously evolve sophistication, performance, and automation opportunities Manage lead generation and conversion rate optimization for the website, including ideation, planning, testing, optimization, and reporting 2. Reporting and monitoring Reports analytics for all digital efforts and uses it as a core driver for decision making, investment prioritization and improving the user experience; shares trends and best practices with the Marketing team and others Track key performance metrics and report on them monthly (CR, CTR, CPA, value) Identifies opportunities to improve program performance, new growth opportunities and optimizes ROI Monitors digital channels for brand consistency, accuracy, effectiveness, traffic and engagement; leads ongoing improvements and liaisons with Digital Services as needed Utilize an ongoing “test and learn” approach to scale online marketing initiatives including A/B testing, search, retargeting, behavioral targeting, display and other tools Implements suggested and approved improvements on the website based upon continual monitoring of SEO recommendations 3. Execute special projects and events as directed and perform other duties as assigned. Must comply with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and laws enforced by the Office of Foreign Assets Control. Provides service that aligns with the Credit Union’s mission of delivering relevant products, services, and information aimed at increasing adoption and engagement. PHYSICAL DEMANDS The physical demands and work environment characteristics described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing duties of the job, employee may be required to use frequent physical activities include sitting, standing, reaching, walking, talking, bending, and constant use of hands. Employee must occasionally lift and/or move up to 5 pounds. Employee may occasionally work overtime. These activities are not necessarily performed to the same degree and combination every day. Apply Now for Consideration Monterra Credit Union is an Equal Opportunity Employer. Qualifications Minimum 3 years of relevant experience with a strong understanding of current online marketing concepts, strategy, benchmarks and best practices. Bachelor’s degree in Communications, Marketing, or a related field preferred. Significant knowledge of and experience in Google Analytics, SEM, SEO, Display, Social and Affiliate marketing. Proficient in MS office and basic web design (HTML, CSS) as well as in Microsoft Office (Outlook, Word, PowerPoint Excel). CRM experience is a plus. Intermediate knowledge of graphic programs desired (Adobe Creative Suite). Proficient at analyzing complex data and metrics and interpreting actionable insights. Strong interpersonal skills with the ability to collaborate, facilitate constructive discussion and challenge opposing viewpoints when necessary. Great program development and project management skills; well-organized with the ability to multi-task. Excellent oral and written communication skills and attention to detail. Strong visual sense with the ability to evaluate graphic layouts for both style and impact. Strong time management, organizational, and prioritizations skills with the ability to handle multiple projects while adhering to deadlines. Conducts activities and interactions in a manner that promotes integrity, trust, and strong ethics, in order to protect the reputation of the organization and brand. Ability to speak fluently in Spanish is a plus.