Senior Director, Pharmaceutical Brand Development

3 weeks ago

Paramus, United States Scientific Search Full time

Onsite in North Jersey

Company Profile

An 11,000 person Pharmaceutical company with 8 commercial products as well as a robust pipeline.

What you can expect to be doin g …

Maximizing the marketing potential for a new Acquired bleeding brand, meeting market development objectives through effective strategy, pre-market conditioning, operational brand planning, implementation, and management of resources. Serve as the primary interface between US Acquired Bleeding Marketing, the IBU Critical Care Brand Director, US Sales and Medical Management including relevant market development, training, portfolio alignment with overall strategy, and tactical implementation. Have a strong clinical and medical understanding of the hospital surgery and trauma theaters. Develop the market by changing customer’s habits from a preference for blood components to new choice for pharmaceutical grade products Drive the development of a new market “Bleed Management” in the Critical Care marketplace into which brand will successfully launch and change customer habits away from current practice and toward brand Create a strong Clinical/Medical platform for the brand, onto which you can build additional brands that comprise portfolio Drive the direct connections between staff and key hospital market leaders that communicate the requirement to address unmet needs in bleeding management, and how brands solve those needs Lead in the brand planning process to support the brand within the US Critical Care portfolio based on effective market definition/segmentation, an understanding of relevant customer needs, a thorough analysis of market data, and identification of market trends and opportunities Develop and execute strategically aligned brand tactics for the brand within the US portfolio, including programs that target prescribers, influencers, and consumers in compliance with all relevant FDA and other pharmaceutical advertising guidelines Secure management approval by presenting detailed project plans prior to implementation of programs, and for promotional materials in advance by developing and presenting creative briefs Responsible for all aspects of tactical implementation, including timelines, creation of promotional materials, and training of internal stakeholders and field sales force Assume budget accountability for assigned projects. Work with management to project spending and to regularly monitor expenses against budget/forecast Build effective working relationships with key external customers, including vendor partners, physician thought leaders, key hospital staff, and pharmacists Build effective working relationships with key internal stakeholders including cross-functional partners and global team members Learn, understand, and adhere to all internal and external compliance policies that govern marketing and sales, and provide timely and accurate reports to demonstrate adherence Utilize market research and customer feedback to identify and interpret changing user attitudes, demands, and needs for existing company and competitive products Establish quantitative metrics to support/create business cases for all existing and newly introduced programs

Requirements for the job :

M.D., and Master’s degree in business preferred Knowledge of the US Plasma Industry, and the Bleeding management markets is required. Clinical background in marketing in the hospital market is required. Understanding of blood banks, massive trauma protocols and bleed management in general 10-15 years of experience in clinical/medical marketing required. Healthcare marketing experience in the hospital trauma and surgery theater is required Demonstrated knowledge of product placement, pricing, reimbursement, messaging, branding, and creative product/program development in the hospital space Demonstrated track record of market development and enforcing a change in habits of customers Proven ability to identify and define business questions and issues and develop strategic, analytical, and financial frameworks to conduct analysis and generate conclusions

If you would like to learn more about this fantastic opportunity, please email MichelleL@ScientificSearch.com and reference Job# 18462

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