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Senior Event Manager

2 months ago

Falls Church, United States MicroStrategy Incorporated Full time

Job Description

MicroStrategy is a leading global provider of AI and enterprise analytics. We are seeking a talented and experienced Senior Event Manager to join our dynamic marketing team. In this role, you will be responsible for planning, coordinating, and executing a wide range of corporate events and tradeshows to promote our brand, products, and services.

Responsibilities

Tradeshow Management:

Develop and execute comprehensive tradeshow strategies for major events such as NRF and Gartner Data & Analytics, ensuring alignment with overall marketing and business objectives. Coordinate all aspects of tradeshow logistics, including booth design, layout, transportation, setup, and teardown, to create a seamless and engaging attendee experience. Manage creation and distribution of marketing collateral, promotional materials, and giveaways, ensuring brand consistency and effective messaging. Collaborate with sales and product marketing, and product teams to create compelling presentations and product demonstrations that drive lead generation and customer engagement. Analyze and report on tradeshow performance, including lead generation, attendee engagement, and ROI, using data-driven insights to refine future strategies and improve outcomes.

Sponsorship Management:

Partner with Global Alliances team to create sponsor packages that align with event goals and sponsor needs. Track sponsorship sales and ensure sponsors meet deadlines and contractual obligations. Serve as primary contact for sponsors, providing support before, during, and after the event. Facilitate sponsor activation opportunities, such as speaking slots and demos, to enhance visibility and engagement.

Event Planning & Execution:

Collaborate with internal stakeholders to determine event goals, target audience, and messaging. Conduct research on event venues, activities, and best practices, and present recommendations to internal stakeholders. Manage event logistics, including vendor coordination, travel arrangements, and reviewing BEOs and MEOs from hotels. Coordinate on-site logistics such as registration, signage, AV setup, catering, and content collection with speakers.

Event Reporting:

Conduct post-event evaluations to measure the success of events and gather feedback for continuous improvement. Analyze event metrics, including attendance and customer satisfaction, to assess event effectiveness. Prepare post-event reports summarizing key findings, insights, and recommendations for future events.

Qualifications

Bachelor's degree in marketing, communications, or a related field. Minimum 7 years of experience in event planning and management, preferably in the tech industry or B2B sector. Minimum 2 years of experience in tradeshow planning and management. Industry certification, such as the CMP, CSEP, CEP, or DES, and experience with CVENT event software preferred. Strong project management skills with the ability to manage multiple events concurrently. Excellent organizational and time management abilities to meet deadlines and deliver exceptional results. Exceptional communication and interpersonal skills to collaborate effectively with diverse stakeholders. Budgeting and financial management skills to ensure cost-effective event execution. Ability to travel up to 50%.

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