Brand Manager

2 weeks ago

Carmel, United States Heartland Food Products Group Full time

The Brand Manager is responsible for creating a growth plan as we continue expanding our Splenda Brand equity beyond the sweetener aisle. The Splenda Brand is currently the leader within the sweetener category with strong brand awareness, market share leadership and a growing consumer base that use Splenda every day.

Specific Brand Manager opportunities within the Splenda Brand include:

Syrups Shakes and Creamers Peel and Pour and Coffee Pods Liquid Water Enhancers

Working independently and collaborating with Associate Brand Managers will: (1.) develop a strategic growth plan; (2.) align the plan with internal stakeholders including our Executive Leadership Team, Sales partners, and critical cross functional technical leaders like R&D, Supply Chain & Purchasing (3.) execute the plan in market by supporting strategic selling efforts and developing marketing messaging and collateral to build brand awareness and trial, and (4.) partner with R&D to bring a pipeline of new products to market.

Key business partners will include the +25 person, Indianapolis-based Sales, Marketing & Finance teams as well as the R&D and Manufacturing groups.

The Brand Manager will partner with a broad range of multi-functional business partners in both Marketing & non-Marketing functions to grow the Splenda business. Example focus areas include: Influence the strategic direction both short and long term of the SPLENDA Brand Portfolio brand in North America. Support sales partners to develop channel specific marketing campaigns (Retail, Club and Food Service channels) The development marketing brand growth and integrated campaign initiatives. Assist with monthly budget reconciliation, track invoices and payments. Gather and develop assets, lead post campaign performance analysis to drive effective ROI. Manage multiple projects at the same time, work to prioritize efforts. Ensure flawless execution across multiple initiatives and consumer touch points. Essential Duties and Responsibilities:

Deliver US Splenda product (i.e. packets, syrups, shakes, creamers, pods, or Liquid Water Enhancers) annual operating plan financial targets. Develop full year activation calendar with breakout of brand tactics, spending needs and activation timing. Partner with Research & Development to deliver future innovation pipeline. Partner with field-based sales team to drive distribution and new channel opportunities. Continual examination of business performance to identify areas of success, apply learnings and when needed take corrective action. Ability to manage multiple projects at the same time and prioritize efforts. Ensure flawless execution and manage the business with a high sense of accountability. Desired Skills & Required Experience

BS/BA in business, marketing or related discipline required. MBA preferred. 5+ years previous experience, ideally with CPG products background. Heartland’s culture is fast, flexible & innovative. The applicant must possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset. Solution focused mindset, demonstrate ability to operate with a business ownership mindset. Collaborative attitude, work harmoniously with internal and external cross functional partners Position is in-office based at Heartland Corporate Headquarters in Carmel, IN on the north side of Indianapolis. Occasional business travel required for 2x annual sales meetings as well as Customer sales calls and Consumer research. Physical Demands

Must be able to physically perform the functions of climbing, balancing, stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, and repetitive motions. Must be able to sit for extended periods of time and interact with computers, telephone, and other electronic media. Must be able to stand and interact with customers for multi-day Conference and Exhibits. Must possess visual acuity to document company records. Must be able to lift 20 pounds.

#J-18808-Ljbffr

  • Marketing Manager

    2 days ago

    Carmel, United States Lifetime Green Coatings Full time

    We are looking for an experienced Marketing Manager to join our fast-growing franchise brand that is disrupting the floor coatings industry. With 5 years of local marketing, digital media, and brand development experience, the successful candidate will have a proven track record in implementing strategy and executing campaigns to deliver business success....

  • Marketing Manager

    7 days ago

    Carmel, United States Lifetime Green Coatings Full time

    We are looking for an experienced Marketing Manager to join our fast-growing franchise brand that is disrupting the floor coatings industry. With 5 years of local marketing, digital media, and brand development experience, the successful candidate will have a proven track record in implementing strategy and executing campaigns to deliver business success. ...

  • Marketing Manager

    1 week ago

    Carmel, United States Lifetime Green Coatings Full time

    We are looking for an experienced Marketing Manager to join our fast-growing franchise brand that is disrupting the floor coatings industry. With 5 years of local marketing, digital media, and brand development experience, the successful candidate will have a proven track record in implementing strategy and executing campaigns to deliver business success.The...

  • Marketing Manager

    6 days ago

    Carmel, United States Lifetime Green Coatings Full time

    We are looking for an experienced Marketing Manager to join our fast-growing franchise brand that is disrupting the floor coatings industry. With 5 years of local marketing, digital media, and brand development experience, the successful candidate will have a proven track record in implementing strategy and executing campaigns to deliver business success.The...

  • Store Manager

    2 weeks ago

    Carmel, United States Bub's Burgers & Ice Cream Full time

    Description Can you handle the big ugly?! Bub's Burgers is looking for energetic, organized business leaders who can follow instructions and help improve and maintain our brand. Attention to detail is a must, and you need to be able to smile and enjoy your job! We are looking for the right people to help build teams so we can continue to grow. We need career...

  • Store Assistant Manager

    2 weeks ago

    Carmel, United States Bub's Burgers & Ice Cream Full time

    Description Can you handle the big ugly?! Bub's Burgers is looking for energetic, organized business leaders who can follow instruction and help improve and maintain our brand. Attention to detail is a must, and you need to be able to smile and enjoy your job! We are looking for the right people to help build teams so we can continue to grow. We need career...

  • Branch Manager

    3 weeks ago

    Carmel, United States Hertz Full time $50,000

    The Branch Manager I represent all Hertz Global brands to our customers, community leaders, business partners, vendors and government entities. This position is primarily responsible for the successful delivery and oversight of the Hertz product to internal and external customers. This position provides overall leadership to all employees with responsibility...

  • National Accounts Manager

    1 week ago

    Carmel, United States Heartland Food Products Group Full time

    The National Accounts Managerwill be responsible for increasing and maintaining the profitable sales of Heartland FPG’s products to Distribution Accounts. Responsibilities include increasing the product volume growth and mix penetration through the successful development of distribution programs and promotions. KEY RESPONSIBILITIES Oversee and manage the...

  • Sales Manager

    2 days ago

    Carmel, United States Total Quality Logistics Full time

    About the role: As an LTL Sales Manager, you will spend your first six months aggressively learning our business and working closely with our sales and leadership team. Upon completion of your training, you will be assigned to lead a team of sales employees, responsible for driving revenue and supporting customer needs with LTL services. What’s in it for...

  • Sales Manager

    7 days ago

    Carmel, United States Total Quality Logistics Full time

    About the role: TQL is looking for an established industry leader, who has a history of success in Warehousing sales. As a new Sales Manager in our Warehouse department, you will be responsible for driving Warehousing revenue growth, sales strategies, and for the hiring, coaching, and development of Account Representatives (AR) and support staff. What’s...

  • Sports-Minded Marketing Associate

    1 day ago

    Carmel, United States MCG Solutions Inc Full time

    Job DescriptionJob DescriptionObjective: Seeking a Sports-Minded Marketing Associate to strategically lead brand strategies and marketing communications for our major clientele in the telecommunications and entertainment industry. Our organization needs Marketing Associates with a passion for this industry to continuously foster our success. And of course,...

  • Account Executive, IT Managed Services

    1 week ago

    Carmel, United States enVista Full time

    enVista is the leading supply chain and enterprise consulting firm and the premier provider of supply chain technology & strategy services, material handling automation & robotics, Microsoft solutions and IT managed services. With 20+ years of unmatched domain expertise, enVista serves thousands of leading brands. enVista’s unique ability to consult,...

  • Field Marketing Coordinator

    5 days ago

    Carmel, United States The Woodhouse Day Spa - Indianapolis Full time

    Job DescriptionJob DescriptionField Marketing CoordinatorJob Summary:At a time of rapid and strategic growth the Woodhouse Spa is looking for a Field Marketing Coordinator to assist in the development and execution of field marketing plans and strategies to drive brand awareness and customer engagement at the local level. The ideal candidate has experience...

  • Customer Relations Specialist

    2 weeks ago

    Carmel, United States Renewal by Andersen Full time

    Job DescriptionJob DescriptionCustomer Relations SpecialistRenewal by Andersen - Carmel, IN Renewal by Andersen is the custom division of Andersen Windows. Founded in 1903, Andersen Windows has been the world’s largest and most recognized brand for exclusive window and door systems. Renewal by Andersen was founded with the objective of creating a...

  • Senior Sales Account Executive

    1 week ago

    Carmel, United States UN Promotional Solutions, Inc. Full time

    UN Promotional Solutions, Inc., a Branding and Promotional Solutions company since 2019 is seeking in the Indianapolis area a Senior Sales Account Executive to expand our growing sales force. This individual must possess extensive sales experience. A motivated team player will be required to offer clients a variety of Branding and Promotional solutions among...

  • Marketing Copywriter

    4 weeks ago

    Carmel, United States The MJ Companies Full time

    We are The MJ Companies—a firm dedicated to inspiring the success, fulfillment, and wellbeing of each person we serve. Our commitment to excellence and collaboration has enabled us to maintain a best-in-class approach to risk management, employee benefits, and total rewards. We are seeking a talented storyteller to join our Corporate Marketing +...

  • Senior Sales Account Executive

    2 weeks ago

    Carmel, United States UN Promotional Solutions, Inc. Full time

    UN Promotional Solutions, Inc., a Branding and Promotional Solutions company since 2019 is seeking in the Indianapolis area a Senior Sales Account Executive to expand our growing sales force. This individual must possess extensive sales experience. A motivated team player will be required to offer clients a variety of Branding and Promotional solutions among...

  • Senior Sales Account Executive

    6 days ago

    Carmel, United States UN Promotional Solutions, Inc. Full time

    UN Promotional Solutions, Inc., a Branding and Promotional Solutions company since 2019 is seeking in the Indianapolis area a Senior Sales Account Executive to expand our growing sales force. This individual must possess extensive sales experience. A motivated team player will be required to offer clients a variety of Branding and Promotional solutions among...

  • Senior Sales Account Executive

    18 hours ago

    Carmel, United States UN Promotional Solutions, Inc. Full time

    UN Promotional Solutions, Inc., a Branding and Promotional Solutions company since 2019 is seeking in the Indianapolis area a Senior Sales Account Executive to expand our growing sales force. This individual must possess extensive sales experience. A motivated team player will be required to offer clients a variety of Branding and Promotional solutions among...

  • Senior Sales Account Executive

    4 weeks ago

    Carmel, United States UN Promotional Solutions, Inc. Full time

    UN Promotional Solutions, Inc., a Branding and Promotional Solutions company since 2019 is seeking in the Indianapolis area a Senior Sales Account Executive to expand our growing sales force. This individual must possess extensive sales experience. A motivated team player will be required to offer clients a variety of Branding and Promotional solutions among...