Business Development Manager

2 weeks ago

Madison, United States MRA - The Management Association Full time
Be the next FACE of MRA

Friendly. Accountable. Centered on Members. Engaged.

That's the FACE Culture - and what we live and breathe here at MRA.

MRA (The Management Association) is seeking a Business Development Manager to initiate contact with potential business prospects, generating qualifying leads, and converting those leads into MRA members across Wisconsin.

As a Business Development Manager at MRA, you get to:
  • Develop and execute a grassroots prospecting plan required for new membership sales.
  • Prospect for new leads, including networking, attending events, following up on referrals, and cold calling.
  • Prepare presentations for prospects, demonstrating MRA's value.
  • Overcome objections and negotiate with leads.
  • Maintain all relevant sales information in Salesforce, including contact information and all notes relating to the prospect.
  • Partners with marketing to create regular campaigns for nurturing leads.
  • Partner with other members of the Members Relations team to create prospecting processes, network, and gain referrals.
  • Makes outbound calls for grassroots prospecting and leads follow-up calls to potential customers by telephone and e-mail to qualify leads and sell new memberships.
  • Identify new trends and technologies that affect the sale of MRA products and services.
  • Keep fully abreast of market trends, including competitors, and share that information with the Member Relations team and Marketing.
  • Implement and execute a transition process for new members to sales team members for long-term engagement and retention.
  • Market MRA services, including training, local briefings, roundtables, and HR business solutions.
  • Prepare reports on all client/prospect interactions and all other tasks as assigned.
  • Travels to and attends trade shows or See and Be Seen visits.
Minimum Qualifications:
  • Bachelor's degree, or equivalent, in Marketing, Sales, Human Resources, or General Business.
  • 5-7 years of experience in sales/business development, association management, or human resource-related field.
  • Excellent presentation skills (formal and informal).
  • Proven business development success, preferably in service sectors in consultative sales, preferably in the "sales hunter" role.
  • Excellent track record in taking the initiative and generating new business.
  • A passion for understanding and servicing businesses and developing partnerships.
  • Exemplary service standards and sales practices.
  • Proven experience in identifying new opportunities and working independently to find leads without waiting for inbound search engine optimization leads or marketing campaign results.
  • Outstanding communication and interpersonal skills.
  • Effective presentation skills while working with technology.
  • Experience using CRM systems. Salesforce preferred.
  • Ability and willingness to travel in your own vehicle throughout your territory, including visiting members at their locations. Occasional travel to MRA offices in WI, IL, MN, and OH.
What's in it for you?
  • Incentive Pay
  • Paid time off (vacation, holidays, sick, and a volunteer day)
  • Medical, Dental, and Vision plans
  • FSA and HSA accounts
  • In-person or hybrid option from the Waukesha WI office
  • Traditional and Roth 401(k)
  • 401(k) company match
  • Life and AD&D insurance
  • Employee Assistance Program
  • Tuition Reimbursement
  • Voluntary Pet Insurance

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