Brand Director, Armand de Brignac

4 weeks ago

New York, United States LVMH Full time
Poste

Mot Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five Maisons, many of which have been around for centuries, while others are just starting their journey. Our vision is to lead the future of luxury Wines and Spirits from nature to communities.

Located in the most prestigious terroirs around the world, we have unique savoir-faire from winemaking to art de vivre, hospitality, and brick-and-clicks retail management to craft exceptional experiences for consumers. For many years, with the ambition to pass on a better world to future generations, we have been committed to the Living Soils Living Together program structured around four key commitments: Regenerating our Soils, Mitigating our Climate Impact, Engaging society, and Empowering our People.

Mot Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Mot Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally.

The Brand Director, Armand de Brignac is responsible for leading the development and implementation of innovative, consumer-centric brand marketing strategies in partnership with the Maison and in support of the 2030 MHUSA Strategy. The Brand Director, Armand de Brignac oversees the execution of programming and brand activations across all markets and channels and works collaboratively with key stakeholder to provide a compelling strategic vision of the brand to the MHUSA Commercial organization, achieving volume and profit targets, and enhancing consumer engagement, elevating luxury brand desirability and driving business growth.

This position is open to candidates residing in New York, NY or Los Angeles, CA.

Profil

Brand Strategy & Business Planning:
  • Collaborate with the Armand de Brignac Maison and key brand partners to define the brand strategy and marketing objectives that support the delivery of the MHUSA 2030 Strategy, in alignment with the Maison's broader brand strategy.
  • Partner with MHUSA Leadership Team and establish the Armand de Brignac annual U.S. marketing priorities and lead "big idea" development for the brand's key programs and platforms.
  • Responsible for implementing all brand marketing programs and activations to ensure the delivery of volume and profit targets.
  • Lead the annual brand planning process, in collaboration with Strategy & Business Planning, Consumer Engagement, the Commercial organization, CC&I, and the Consumer Insights team.
  • Provide clear strategic direction to the Sales and Brand teams and other key partners, ensuring all brand activities are designed to achieve a single unified vision.
  • Lead the planning and management of the brand's A&P deployment strategy in partnership with Strategy & Business Planning and Finance to ensure that the budget is consistently prioritized against brand objectives.
  • Establish optimum pricing strategy with sales force and the Maison, increasing profit and volume growth and delivering against annual and long-term profit targets as well as organizational profit targets.
  • Maintain a flexible and agile approach to meet constantly evolving needs of business and the team.
Brand Management
  • Collaborate with the Maison and key collaborators to develop elevated, luxury POS materials and brand assets, driving brand strategy and leverage consumer engagement opportunities at the moment of choice.
  • Partner with Strategy & Business Planning, Consumer Connection & Investments and Finance to develop, communicate and handle all brand programming critical metrics.
  • Collaborate with the Centers of Excellence to maintain ongoing awareness of brand health and consumer insights, continually communicating to all key partners, ensuring adjustments are made to brand planning in alignment with the 2030 MHUSA strategy.
  • Serve as innovative leader in contributing to International Brand Boards, ensuring U.S. priorities are represented and championed to support local growth of the brand.
Relationship Management
  • Ability to develop and uphold strong collaborative working relationships with various, internally and externally brand partners, MHUSA Leadership Team, and collaborators to build and preserve commitments that enable the delivery of brand priorities and objectives.
  • Collaborate with peer Brand Leads and Consumer Engagement Partners to ensure brand strategies are complementary, enhancing efficiencies across key deliverables.
  • Build and cultivate strong relationships with the Maison to ensure ongoing alignment and prioritization of U.S. specific objectives.
  • Build and maintain successful relationships with agency business partners, distributors, and other third-party collaborators to continually ensure their commitment to delivering brand objectives.
Information additionnelle

Leadership
  • Provide marketing thought leadership and brand-specific insights to the MHUSA Leadership Team as well as direct reports on the Armand de Brignac team.
  • Provide strategic leadership, tactical direction, and development support to the direct reports, encouraging peak performance and getting results to optimize impact on the brand's objectives.
  • Identify and develop key successors and high potentials and help to facilitate cross functional development moves and intra company mobilities.
  • Contribute to the growth of creativity and innovation across the Consumer Connections & Investments team and the Maison.
  • Lead the development and evolution of collaborative ways of working across all brand partners.
Education

Bachelor's degree required; Masters Business Administration or Marketing degree preferred

Professional Experience

8-10 years of brand marketing experience, preferably in the luxury consumer goods or U.S. wines and spirits industries.

Practical/Technical Knowledge
  • Understanding of brand strategy development in a commercial context
  • Strong commercial orientation with a deep understanding of the marketing/sales relationship
  • Strong financial orientation and a deep understanding of levers such as depletions, sales, DOI and P&L management
  • Shown success influencing cross-functional partners, including senior leaders
  • Strong presentation skills
  • Strong analytical skills to support data-driven decision making
  • Understanding of the U.S. three-tier distribution system, a plus
  • Ability to thrive in fast-paced, quick-turn work environment while demonstrating good judgment and professionalism under pressure
  • Strong sense of urgency and adaptability; maintaining a professional and positive demeanor at all times
  • A high level of ethics, integrity, respect for others, and confidentiality
  • Demonstrated success working in a team environment on multiple projects with changing priorities and the ability to work independently as needed
  • Strong interpersonal communication and collaboration skills
  • Strong leadership skills and the ability to thrive in a collaborative, fast paced, high-energy and highly team-oriented environment


External applicants must be currently authorized to work in the United States on a full-time basis.

Mot Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Mot Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

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