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Product Marketing Director

4 months ago

San Mateo, United States Arkose Labs Full time

The mission of Arkose Labs is to create an online environment where all consumers are protected from online spam and abuse. Recognized by G2 as the 2023 Leader in Bot Detection and Mitigation, with the highest score in customer satisfaction and largest market presence four quarters running, Arkose Labs offers the world's first $1M warranties for credential stuffing and SMS toll fraud. With 20% of our customers being Fortune 500 companies, our AI-powered platform combines powerful risk assessments with dynamic threat response to undermine the strategy of attack, all while improving good user throughput. Headquartered in San Mateo, CA, with employees in London, Costa Rica, Australia, India, and Argentina. Arkose Labs protects enterprises from cybercrime and abuse.

Position Summary

Do you have passion for launching and marketing innovative enterprise software products? Are you motivated by enabling the success of your marketing and sales colleagues? Are you inspired to articulate how customers can become cybersecurity heroes?

If that's an unconditional yes for you, then Arkose Labs could be the ideal next step in your career journey.

Arkose Labs is seeking an accomplished, experienced B2B security product marketing director to support go-to-market execution of our bot defense and account security platform. Reporting to the head of product marketing, you will be a key player as we scale our team and partner with product management, sales leadership, and marketing colleagues to position, launch, and differentiate our products. You will be a key contributor to the success of the company and to the effectiveness of our sales and marketing functions.

Working Responsibilities: Where You Will Have Impact

Product Launch and Promotion:

  • Define, manage, and execute product launches and go-to-market plans for existing and new product capabilities.
  • Develop compelling and effective product content, sales collateral, and differentiated competitive materials through impactful messaging, proof points, success stories, and content.
Sales Enablement and Support:
  • Work closely with the sales enablement function to provide the sales team with the necessary tools, training, and support to effectively position and sell our solutions.
  • Develop sales enablement materials, including product presentations, battle cards, competitive comparisons, and objection handling guides.
Go-to-Market Strategy and Enablement:
  • Partner closely with sales, marketing, customer success, and product teams to understand our customers, their business challenges, and the competitive landscape.
  • Enable our go-to-market strategy with tools that include ideal customer profiles, target personas, segmentation, positioning and messaging frameworks, and vertical industry resources.
  • Research and monitor competitors; identify core differences, strengths, weaknesses, and opportunities across our competitive landscape; develop compelling battlecards and other content for competitive programs.
  • Be a key product and domain expert for Arkose Labs.
Messaging and Content Creation:
  • Collaborate with the marketing team to create compelling messaging and campaigns that resonate with target audiences and drive qualified leads through the sales funnel.
  • Contribute to white papers, solution briefs, blogs, social posts, webinars, and other thought leadership content.
  • Create and deliver captivating presentations for sales, customer engagements, partners, conferences, or analysts and influencers. Support company spokespeople as they tell our story in the market.
Required Skills and Qualities That Will Help You Succeed in this Role
  • 10+ years of proven B2B product marketing, bringing security software to market
  • Experience and interest in application security, bot detection, fraud, risk, or identity space are highly preferred.
  • Domain expertise in financial services, technology platforms, e-commerce, telecom, or gaming.
  • Effective, persuasive, and concise written and oral communication skills are essential.
  • Strong ability to understand, explain, and translate complex technical concepts into business value propositions.
  • Exceptional skill collaborating with, influencing, winning trust, and earning a seat at the table with cross-functional leadership.
  • Track record working in high-performing marketing teams within a fast-growth company.
  • "Can-do," collaborative, highly productive working style.
Why Arkose Labs?

At Arkose Labs, our technology-driven approach enables us to make a substantial impact in the industry, supported by a robust customer base consisting of global enterprise giants such as Microsoft, Roblox, OpenAI, and more. We're not just a company; we're a collaborative ecosystem where you will actively partner with these influential brands, tackling the most demanding technical challenges to safeguard hundreds of millions of users across the globe.

Why do top tech professionals choose Arkose Labs?
  • Cutting-Edge Technology: Our high-efficacy solutions, backed by solid warranties, attract leading, global enterprise clients.
  • Innovation and Excellence: We foster a culture that emphasizes technological innovation and the pursuit of excellence, ensuring a balanced and thriving work environment.
  • Experienced Leadership: Guided by seasoned executives with deep tech expertise and a history of successful growth and equity events.
  • Ideal Size: We're structured to be agile and adaptable, large enough to provide stability, yet small enough to value your voice and ideas.
Join us in shaping the future of technology. At Arkose Labs, you're not just an employee; you're part of a visionary team driving global change

The most recognizable brands in the world select Arkose Labs, including OpenAI, Roblox, Microsoft, Adobe, Expedia, Snapchat, Zilch, and ZipAir.

We value your unique contributions, perspectives, and experiences. Be part of a diverse and high-performing environment that prioritizes collaboration, excellence, and inclusion. We hire the best, focus on their professional development, and offer support for continuing education.

We value:
  • People - independent thinkers making data-driven decisions and taking project ownership
  • Teamwork - building trust, respect, and integrity to openly communicate and constructively challenge one another
  • Customer Focus - customer empathy and problem-solving obsession
  • Execution - actions with precision, professionalism, and urgency
Benefits:
  • Competitive salary + Equity
  • 401k plan with company match
  • Robust benefits package- 90% medical, dental, vision coverage for employees and 75% for dependents
  • Flexible PTO
  • Life insurance coverage
  • Flexible working hours to support personal well-being and mental health
  • WorkLifeMatters Employee Assistance Program

Arkose Labs is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Arkose Labs will provide reasonable accommodations for qualified individuals with disabilities.

The anticipated salary range for this position is $140,000.00 to $180,000.00. Equity and benefits may be provided as part of the compensation package, depending on the position offered. Not all candidates will be eligible for the upper end of the salary range. The exact salary will ultimately depend on multiple factors, which may include the successful candidate's skills, experience, and other qualifications as well as the candidate's location of residence. In addition to base salary, some roles may be eligible for a variable bonus based on a combination of company performance, employee performance, and management discretion.

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