Writer + SEO + Marketer + Google Analytics Leader

2 weeks ago

University City, United States Integrity Web Consulting Full time

Company Description

Leading web/digital marketing technology agency in St. Louis is seeking an exceptional writer for the web to join our growing team. We offer a flexible work from anywhere environment.

We are looking for passionate, results driven, left brain / right brain professionals who are naturally curious and hope to change the world via technology and marketing.

We hire people based upon the H's:Happy - a zest for life and desire to delight our clientsHumble - no egos allowed. ever.Hungry - will want to change the worldHonest - always do what you say you're gonna doNON-smokers only, please.

Seeking local St. Louis craftspeople. Offshore firms and recruiters DO NOT APPLY.

Job Description

Plan, implement and manage data driven client SEO/SEM/PPC programs

Must be an exceptional writer and communicatorContent strategist with a Conversion Rate Optimization (CRO) mindsetSEO management includes:

Understanding personas to better target identified audiencesCreating keyword and linking strategiesOptimizing meta descriptionsPerforming regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performanceProviding recommendations to content writers to drive SEO content creation

SEM management includes:

Conducting keyword researchCreating campaigns and monitoring performanceManaging campaign budgetsPerforming A/B testing and auditsContinually optimize campaigns and landing pages

Analytics management includes:

Analyzing data and provide evidence-based recommendationsCorrelating performance metrics against digital marketing KPIsIdentifying deficiencies and implement solutions in a timely mannerPresenting data in a meaningful way

Suggest improvements for process and productivity optimizationWork with content writers, web developers and marketing teams to properly implement best practicesStay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and toolsQualifications

Experience with and capacity to quickly learn and utilize the following tools:Google Search ConsoleGoogle Tag ManagerGoogle Tag Manager DebuggerGoogle Tag AssistantGoogle AnalyticsGoogle OptimizeGoogle Data StudioGoogle Keyword PlannerGoogle Structured Data Testing ToolHotjar/CrazyEgg/MouseFlow/etc.Moz/AHREFs/etc.Screaming FrogSpyFu/SEMRushHubSpotSchema MarkUp GeneratorYoast

Familiarity with HTML, CSS, JavaScript and Amazon Marketing ServicesPossess excellent time management skillsHave a sense of ownership and pride in performances and its impact on company's successAbility to collaborate effectivelyAbility to proactively communicate

Additional Information

Must have a passion for all things web, learning every day and working with the most creative, awesome team in St. Louis.

Will probably love Mtn. Dew, Red Bull or American Honey.

Offshore firms and recruiters DO NOT APPLY. #J-18808-Ljbffr

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