Product Marketing Manager, International
3 weeks ago
The team working on products in Reality Labs (RL) is on a mission to build the next computing platform centered around people. We continue to push the state-of-the-art and groundbreaking research into emerging technologies, software, and hardware that will help bring this vision to life. We are building a team focused on building new products and supporting existing, in-market products that support this mission. As part of the International Product Marketing (PMM) team, we are seeking an experienced Product Marketing leader to drive and manage RL's portfolio of products across our international footprint. This candidate will spend a majority of their time developing and executing strategies that support RL's product growth internationally, while keeping an eye on overall portfolio performance and incorporating customer feedback to improve our products and services. To be successful, the candidate will bring a combination of strategic vision, strong communication skills, collaborative mindset, and international product marketing experience with key focuses in sales, marketing, and post purchase. Specifically, we are looking for a candidate with an understanding of the nuances of operating a CE business across a wide variety of customer types, geographies, and competitive environments. Additionally, the ideal candidate has worked in highly cross-functional, dynamic environments built to move fast with a lot of urgency. Finally, the ability to ruthlessly prioritize, and pivot quickly as needed to manage changing priorities is second nature to this position.Product Marketing Manager, International - Reality Labs ResponsibilitiesBring a point of view to the team, informing and guiding strategic decisions and tradeoffs related to product growth in international marketsDefine prioritization, strategy, roadmap and success metrics across a range of cross-functional business initiatives to achieve product and engagement growth and life-cycle management for a portfolio of hardware and software technologiesLead growth initiatives through quantitative analysis, qualitative feedback and represent the customers point of view internally with Product Marketing, Marketing Communications, Sales and cross-functional teams in the prioritization, design and development of innovative devices and experiencesPartner with multiple Reality Labs HW and SW teams to improve overall PMF in international marketsLead the definition and development of the business strategy across the organization that is grounded in the consumer journey framework, user insights and market dynamicsPartner with the marketing team on development of marketing programs and strategies that tap into consumer insightsPartner with our Sales team on category analysis, presentation materials and in-store/online creative assets for in-market productsMinimum Qualifications8+ years experience with inbound or outbound product marketing for consumer tech hardware and/or software for hardware productsCombination of strategic product marketing experiences and hands-on tactical executionExperience with customer research and proficiency in using data and insights to inform product and GTM strategyExperience working in a cross-functional capacity within a fast-paced, changing environmentExperience delivering product launch results with internal and external partners including Production, Brand, Sales and External CommunicationsPreferred QualificationsProduct Marketing experience in consumer hardware, software products and electronicsProduct Marketing experience in consumer electronics, marketing communications, and/or product managementDomain knowledge in AR/VR, wearable devices, mobile devices, and/or hardware/software platformsExperience with both early-stage products and established productsExperience with end-to-end product lifecycle managementBA/BS degree in marketing, business, product development, or related fieldMBA degree
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