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Consumer Brand Marketing Manager

3 months ago

Minneapolis, United States Bellisio Foods and Overhill Farms Full time

The CP Foods North America group is currently seeking a Consumer Brand Marketing Manager to join our Minneapolis Office This is a great opportunity to gain international business experience and play a key role in growing our company.

This role requires a dynamic individual who is passionate about driving business performance through creating and implementing marketing strategies and managing the on-going development of the brand.

Who are we?

CP Foods North America is part of the global $19 billion CP Foods' family of vertically integrated culinary focused food companies. CP Foods acquired Bellisio Foods in 2016, bringing together one of America's largest and fastest growing frozen foods companies with Thailand's leading and most successful food companies. Bellisio Foods, founded in 1990, produces more than 400 products spanning a wide variety of frozen food categories, including single and multi-serve entrees, snacks, and side dishes.We are headquartered in Minneapolis, MN and have locations in Jackson, OH and Vernon, CA.

Position Information:

The Consumer Brand Marketing Manager will have exposure to all aspects of marketing with a strong emphasis on digital, consumer and shopper marketing.

This role will be responsible for leading the company's digital marketing strategy across all channels and platforms and will analyze and track business performance to identify issues and opportunities and distill to recommendations for enhancements.

The selected candidate will help drive strategic decision-making through collecting and analyzing consumer data to create and execute strategies for the brand and company across multiple platforms.

This is an independent contributor role that will work within the marketing team and have close collaboration with sales, supply chain, human resources and other internal teams.

Job Duties

Consumer Marketing

  • Lead marketing strategy across all channels and platforms.
  • Create, develop and execute innovative digital and social marketing campaigns that deliver on the business and brand objectives.
  • Manage digital, social, and e-comm programing for consumer marketing, shopper marketing and internal company marketing.
  • Define and track KPIs and measurement tools and analyze performance to identify issues and opportunities and distill to recommendations to dramatically optimize campaigns and results.
  • Ensure overall brand message integrates into all marketing strategy and achieves defined business goals by maximizing the impact of content.
  • Maintain an understanding of industry trends and provide relevant insights to senior leadership and determine how to translate trends into meaningful marketing strategy.
  • Manage all aspects of marketing budgets.
Brand Management
  • Identification and evaluation of key business issues, drivers and growth opportunities using a variety of data sources and analytical tools.
  • Plan, design & measure marketing initiatives to achieve established brand objectives.
  • Translate analytics into insights and strategies to optimize business performance.
  • Demonstrate knowledge of the P&L and its components
  • Apply knowledge of demand forecasting models to business
  • Identify financial impact when developing recommendations
  • Lead product development and guide cross-functional project teams to deliver on targets.
Education / Skills Requirements:
  • Bachelor's degree in Marketing, Advertising, Communications or a relevant field.
  • 3+ years of digital marketing experience.
  • Experience or exposure to brand management and/or brand analytics, preferably in a CPG environment.
  • Demonstrated experience creating and implementing large scale digital marketing strategies across multiple channels.
  • Proven ability to create visual content (photo & video) to be utilized across multiple platforms.
  • Experience maintaining and updating digital and social platforms.
  • Proficient in adobe suite (photoshop and illustrator).
  • Ability to write persuasive copy that is tailored to the target audience.
  • Excellent understanding of data analytics & web analytics, experience in syndicated research database is a plus (Circana/Nielsen).
  • Experience effectively presenting information to top management and customers.
  • Strong communication skills, ability to assess and understand needs and effectively interact with individuals at all levels.
  • Solid work ethic with a high level of energy who can take a "roll-up-the-sleeves" approach.
  • Ability to work as part of a team as well as independently, with accountability to deliver on expectations and deadlines.
  • Exhibit sense of urgency to handle multiple projects in a fast paced and evolving environment.


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)