Marketing Manager

4 weeks ago


Tallahassee, United States TARCG Full time

Job Title: Marketing Manager Location: Florida Contract: Permanent

TARCG has an exciting opportunity for a Marketing Manager to work with our aviation client based in Florida. The successful candidate will be responsible for developing, managing, and executing our client’s marketing strategy and plans within the Americas region. They will also be responsible for integrated omni-channel lead-generating campaigns which will raise the profile of the business and drive revenue growth.

Responsibilities:

Work collaboratively with the Group Marketing function and USA trading managers to develop a local marketing strategy and plan that supports the growth of the business and aligns with group strategy. Partner with our marketing agencies and partners (group or local) to develop and deliver the marketing plans for the Americas in line with the Group Marketing Strategy. In conjunction with the USA trading teams, define and agree a rolling tactical marketing calendar of lead generation activity and manage it through various marketing resources including hands-on delivery. Identify, plan, manage, and execute omni-channel marketing campaigns to target audiences ensuring content is relevant to the local market and in line with brand guidelines. Design and implement email marketing campaigns in support of the new business growth targets set for the Americas region/USA. In liaison with USA trading teams, research and identify sales opportunities in new markets or segments and recommend appropriate marketing activities. Manage the USA Charter website ensuring that the content is relevant for local market and our SEO ranking is maximised. Manage and execute PR activity and campaigns for the local market, originating content or repurposing Group Marketing content as needed. Manage and execute social media activity for Americas, originating, reposting and repurposing content to ensure it is creative, engaging and relevant. Monitor marketing performance providing timely feedback on the ROI and impact of initiatives and campaigns including direct sales revenue growth and insight on potential changes. Ensure consistency of use of the brand across the Americas region. Oversee our clients exhibition plans (support with attendance, exhibition setup and identifying relevant industry exhibitions to attend) within the Americas region/USA.

Requirements:

Established and proven professional marketing experience in B2B environments in a fast-paced, growing service business. Proven experience in using of social media, PPC & SEO marketing, automated marketing tools and CRMs to drive lead-generation campaigns and decision-making. Excellent supplier relationship skills, comfortable reviewing work and providing feedback and guidance. Strong commercial awareness and how to align marketing with business objectives. Well-developed customer-focused and interpersonal skills, comfortable working at different levels in the organisation and across different cultures. Advanced analytical and communication skills (written and verbal). Excellent IT skills with strong knowledge of Microsoft Windows and other software applications e.g., (Adobe Creative Suite products, Google Analytics, WordPress). Project management skills with ability to prioritise work ensuring deadlines are met, whilst having a flexible approach within a team environment. Precise and accurate data entry, with an attention to detail. Anticipate work needs and proactively accomplish activities with minimum direction. Exercise creativity, independence, and resourcefulness in completing work accurately in a compressed time frame.

If you meet the requirements above and would like to be considered for this role, please send your updated resume to ross@tarcg.com.

TARCG is The Aviation Recruitment & Consulting Group. TARCG is acting as an Employment Business in relation to this vacancy. By applying to this advert, you give consent to TARCG holding & processing your personal data for the purpose of work-finding services.

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