associate manager, marketing operations

2 weeks ago

Seattle, United States LeadStack Inc. Full time

This job contributes to Starbucks success in maintaining our existing digital asset management platform while also supporting the implementation of future digital asset management technology. The role will collaborate closely with cross-functional teams to ensure the technology supports Starbucks business needs, meets user requirements and is effective in the organization, storage, retrieval, and distribution of digital assets. • This role will report directly to the hiring manager on the Creative Operations team. The Creative Operations team, which is part of the Retail North America team, oversees the innovation and operationalization of creative work in North America. • The role sits within a team focused on North America, but the technology and processes must be designed and implemented with Global users in mind . • This role focuses on supporting the planning and implementation of Adobe Experience Manager (AEM) Assets while also supporting current tool and business needs outside of Adobe, including the management of the existing digital asset management program.

Adobe Experience Manager (AEM) Assets Implementation • Participate in weekly AEM Implementation core team meetings, activities and working sessions. • Develop business process documentation for existing and new business processes related to platform utilization, asset management and lifecycle, operating procedures, governance and more. • Support the asset and user migration, including but not limited to data mapping, quality assurance and user access organization, ensuring minimal disruption to ongoing operations. • Support prioritization, planning, testing, and implementation of AEM Assets. • Support onboarding and operationalization of AEM Assets, including change management activities. • Participate in content supply chain conversations to understand and assist future workflows that support or are supported by AEM Assets.

Existing Tools & Process support • Capture and communicate business-driven needs (enhancements, bugs) for existing digital asset management tool, including gathering data to inform resolution, and change management activities. • Participate in reviews, UAT and testing of any new enhancements to the existing digital asset management tool.

This CW will support the Adobe implementation for Starbucks, joining early in the contract with Adobe. • Be part of a team implementing a world-class global digital asset management program and support a complex tool migration and roll-out initiatives. • Demonstrate strong skills that span technology and marketing. • Collaborate to help reach key program OKRs. • Partner with multiple teams across the organization, including but not limited to Creative and Marketing Operations, Public Affairs, International Marketing, Product Managers, and the Adobe Consulting Services team supporting Starbucks. • 3+ years of digital asset management experience; Adobe experience preferred. • 3+ years of experience in marketing project management and business implementation of software solutions is a plus. • Excellent verbal and written communication skills, with the ability to communicate technical concepts to non-technical stakeholders and articulate ideas clearly and concisely. • Experience working in complex organizations with diverse stakeholders. • Strong interpersonal and relationship building skills; enthusiasm and ability to work through unique and demanding business needs. • Strong analytical skills to troubleshoot technical issues and propose effective solutions. • Detail-oriented with a strong focus on data accuracy, consistency, and compliance. • Bachelor's degree or equivalent related work experience

Must Have 3+ years of experience with digital asset management experience, including working with cross-functional global teams. 3+ years of experience in project management and business implementation of software solutions is a plus. Excellent verbal and written communication skills, with the ability to communicate technical concepts to non-technical stakeholders and articulate ideas clearly and concisely.

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