Global Marketing Operations Director

4 weeks ago

Seattle, United States Absolute Software Full time

Description Location: Remote, ideally in Pacific or Mountain time zones Position Overview: We are seeking a highly skilled and strategic Global Marketing Operations Director to join our team. The ideal candidate will have extensive experience in marketing operations with a global perspective, along with proficiency in marketing automation, marketing performance tracking (ROI, KPIs, results against objectives/goals), dashboard creation/maintenance, lead and demand funnel management, email marketing, customer success communications, martech stack management, and leveraging the latest ML/AI technology for digital marketing. This role will also require expertise in Salesforce CRM, Marketo, Demandbase or 6Sence, and ZoomInfo. Responsibilities: Develop and execute comprehensive marketing operations strategies on a global scale, aligned with marketing strategy, company objectives and regional nuances. Drive the planning, execution, and optimization of all marketing measurement and performance tracking, inclusive of campaign, program, and financial/budget metrics Oversee the planning, execution, and optimization of email marketing campaigns, customer success communications, and other marketing initiatives. Leverage ML/AI technology to enhance marketing effectiveness, personalize customer interactions, and drive targeted campaigns. Manage and optimize marketing technology stack, including Salesforce CRM, Marketo, Demandbase or 6Sence, and ZoomInfo. Analyze marketing data and metrics to derive actionable insights, optimize campaign performance, and drive continuous improvement. Represent and advocate for marketing operations with internal stakeholders including sales and channel operations as well as business applications/operations teams Partner with and or manage external bench of partners including vendors and consultants engaged in retained to provide managed services or occasional projects Collaborate with cross-functional teams, including marketing colleagues, sales, product, and customer success, to ensure alignment and maximize impact. Develop and maintain documentation of marketing processes, procedures, and best practices, ensuring consistency and scalability. Stay abreast of industry trends, emerging technologies, and best practices in global marketing operations. Qualifications: Bachelor's degree in Marketing, Business Administration, or related field. MBA or advanced degree preferred. Minimum of ten years of experience in marketing operations, with a global scope and responsibility for email marketing and customer success communications. Experience building and or optimizing contemporary, best practice-based marketing operations function Extensive experience with Salesforce CRM, Marketo, Demandbase or 6Sence, and ZoomInfo. Proven track record of successfully leveraging ML/AI technology for marketing initiatives in a B2B SaaS environment. Strong analytical skills with the ability to interpret data, analyze trends, and derive actionable insights. Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines. Excellent written, verbal, and presentation skills. Team leadership experience both as a people manager and marketing leader shaping strategic direction of function Ability to clearly communicate deadlines, expectations, roles/responsibilities, and build coalition for decisions and initiatives Strategic thinker with the ability to develop and execute innovative marketing strategies on a global scale. Exceptional communication and interpersonal skills with the ability to collaborate effectively across teams and influence stakeholders at all levels. Detail-oriented with a focus on continuous improvement and operational excellence. Benefits: Competitive salary and benefits package Opportunity to work with a diverse and talented global team Re

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