Brand Manager

Job Description

Job Description

Position Title:

Brand Manager - Craft and Import
Department:

Sales & Marketing
Position reports to:

Director of Marketing & Brand Development

Primary purpose and function of position:

This employee will have responsibility for growing/developing our high-end, craft and import brands through working relationships with suppliers and being the champion for these brands with the Grey Eagle Sales Team and retailers.
Principal Duties and Responsibilities:
Primary point of contact with suppliers for day-to-day activity including inventory management, brand plans and sales objectives, marketing activities, and sales incentives
Work directly with the Sales Team, enhancing their understanding of the brands, establishing company- wide objectives, and sharing information and resources to help the Sales Team achieve their goals
Grow distribution through targeted focus on potential high-end accounts and non-buys
Maintain secondary call frequency on assigned key high end/craft/import beer accounts to include developing and planning promotional activities, book and execute sampling events, gain taps, build displays, place POCM and sell in additional shelf space
Plan, coordinate and implement the local execution of supplier marketing programs in key high end/craft/import beer accounts and special marketing events
Execute evening and weekend promotions as necessary
Perform all necessary administrative duties relevant to position (i.e. tracking reports, promotional recaps, expense reports, etc.)
Establish and monitor quality control standards (product freshness, finished product loss)
Ensure compliance with all legal guidelines, suppliers and Grey Eagle standards and policies
Comply with all Wholesaler Equity Agreement requirements, Grey Eagle and supplier standards and policies
Adhere to all Federal, State and Local liquor regulations
Other duties as assigned
Qualifications and Requirements:
Bachelor's degree preferred; High school diploma or GED certificate required
Advanced selling skills (5+ years of selling experience preferred)
Cicerone certification or similar training a plus
Strong knowledge base/training in specialty brands
Highly self-motivated and results oriented; must have an entrepreneurial approach to business with a positive attitude
Project a friendly, courteous and professional image
Highly organized with strong attention to detail and ability to manage multiple priorities
Excellent customer orientation with strong verbal and written communication skills
Excellent problem-solving skills with strong attention to detail
Ability to work with minimal supervision
Ability to safely operate job related equipment
Ability to meet physical requirements of the job including, but not limited to: repetitively handling cases of beer, reaching above head height, climbing, bending, twisting, squatting and kneeling
Ability to frequently lift, carry, push or pull package product weighing 50 plus pounds and draught product weighing 165 plus pounds
Regular and reliable attendance required
Valid driver license and safe driving record
Ability to work flexible hours including nights, weekends, and some holidays as needed
Technologically proficient; including familiarity with MS Office including Word, Excel and PowerPoint
Ability to pass a required pre-employment background and drug screening
Ability to perform all essential job functions and duties as assigned

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