Product Marketing Director

4 weeks ago

Pittsburgh, United States WESCO International Full time
Job Description

As the Product Marketing Director, you will develop and implement strategic marketing plans, communications, branding, and merchandising plans to achieve corporate objectives for Wesco's branded products portfolio. You will be responsible for overseeing market research and marketing plan design for Wesco's products lines. You will review changes in the marketplace and recommend marketing strategy to the executive leadership while also supporting port the development and implementation of marketing strategies to attract customers to company website, analyze statistics and identify areas to optimize marketing performance. You should be comfortable with day-to-day marketing activities as well as contributing to the long-term strategy while focusing on meeting deadlines, being responsive to changing business needs, and managing and inspiring a team of motivated professionals.

Responsibilities:
  • Work with leadership teams to develop, implement, and manage high-level marketing, strategies and plans for assigned strategic business units or functional areas, using a balanced approach that includes market intelligence, customer engagement, sales enablement, market awareness and demand generation.
  • Align with marketing management to establish and utilize defined performance metrics, reports and dashboards to measure progress against core accountabilities, including campaign effectiveness, sales growth and profitability, operational efficiency, vendor and agency management and budget administration, adjusting programs accordingly.
  • Develop and manage assigned strategic relationships with external stakeholders including suppliers, technology partners and industry influencers, with a focus on driving mutual profitable growth.
  • Collaborate with sales and marketing management and other functional groups to ensure a high level of alignment and program orchestration.
  • Ensure high impact internal and external marketing communications in support of the Wesco brand to internal and external target audiences.
  • Support ongoing team development and make recommendations to drive functional excellence, efficiency and impact.
Qualifications:
  • Bachelors Degree - Marketing, business, analytics, communications, public relations required; Masters Degree - MBA preferred
  • 10+ years experience in marketing, branding, communications, business development or related functions
  • 5 years managing high performance marketing teams, including recruiting, developing and managing on-site and remote personnel
  • 5 years experience in a business-to-business (B2B) industry or equivalent
  • Strong business acumen with a proven ability to maximize external market growth drivers, technology trends and differentiated competitive positioning
  • High level of digital dexterity, with experience using enterprise level technology platforms
  • Ability to effectively communicate across all mediums and with all levels of the organization
  • Significant experience in strategic planning and management of programs, resources and budgets
  • Ability to successfully navigate complex global matrix organizations
  • Excellent project management skills and ability to handle wide range of concurrent activities
  • Ability to travel up to 25%

Wesco International, Inc., including its subsidiaries and affiliates ("Wesco") provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity and Affirmative Action Employer.

About the Team

At Wesco, we build, connect, power and protect the world. As a leading provider of business-to-business distribution, logistics services and supply chain solutions, we create a world that you can depend on.

Our company's greatest asset is our people. Wesco is committed to fostering diversity and inclusion across our workforce by embracing the unique perspectives, authenticity and individuality of more than 20,000 Wesco employees around the globe. Through our Business Resource Groups, comprehensive benefits plan and our community outreach initiatives, you can be a part of a welcoming work community who provides platforms for your success.

Learn more about Working at Wesco here and apply online today

Founded in 1922 and headquartered in Pittsburgh, Wesco is a publicly traded (NYSE: WCC) FORTUNE 500® company.

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