Marketing Director

2 weeks ago

Pittsburgh, United States CivicScience Full time
Job DescriptionJob Description

Do you dream about data?

Every day, CivicScience gathers opinions from millions of consumers on thousands of topics that provide high-velocity insights to leading brands such as Apple, Microsoft, Bank of America, McDonald's, and T-Mobile. If there's a question critical to the marketing strategy of the Global 2000, CivicScience has the data.

Position Overview

CivicScience is actively seeking a skilled and experienced product marketing director to play a key role in our go-to-market strategy. Preferred candidates will demonstrate the ability to put the customer first, build and execute category development strategies, and deliver solutions to clients with a buy-side focus. This role will work cooperatively with multiple internal teams to support sales across all CivicScience business units, align customer and media partner acquisition and retention, and leverage data in partnership with research, product, and technology. 

Responsibilities

  • Own CivicScience buy-side marketing strategy that attracts the right stakeholders (client direct, agency, and platforms)
  • Design, develop, and manage sales marketing materials (product decks, one-sheets, vertical sales category presentations, and RFPs)
  • Partner with our communications team, leveraging our brand heritage within the consumer insights industry to craft storylines that demonstrate our enterprise services with audience targeting and campaign measurement
  • Identify co-selling opportunities between industry trade groups
  • Partner with sales management to identify strategic agency and brand opportunities that will uncover new opportunities for growth
  • Provide management with client feedback and industry knowledge that enables us to invest in product development to meet the future needs of clients

Qualifications

  • 8 years of experience with a proven track record of success in product marketing, content, and lead generation
  • Effective time management skills to prioritize and manage multiple client/stakeholder deadlines
  • Motivation to solve complex problems in a startup environment and ability to structure and develop a team as we grow
  • Demonstrated proficiencies and understanding of the evolving media and research ecosystem, including clients, agencies, advertisers, and online measurement, delivery, and platforms (preferred)
  • Bachelor's degree (preferred)

Additional qualifications include a service-based mindset, careful attention to detail, intellectual curiosity, and an energetic approach to business.

Benefits and Perks

  • Medical, dental, and vision insurance with premiums fully paid by the company
  • Flexible spending accounts for medical and dependent care
  • Life insurance
  • Short- and long-term disability
  • Employee assistance program
  • Unlimited PTO
  • 401(k)
  • Charitable donation matching program
  • Educational opportunities
  • Travel opportunities

This is a remote (work-from-home) position. Compensation will vary, based on knowledge, skills, abilities, certifications, experience, bonus, and/or commissions, as guided by fair and equitable employment decisions for qualified candidates.

Working at CivicScience

CivicScience has a vibrant, high-energy work culture with ambitious, innovative, and forward-thinking team members. We consist of three business units - Media Partnerships, CivicScience Intelligence, and Advertising Solutions - that work together to fuel CivicScience's goals and objectives.

We've been recognized for our work in the Inc. 5000, Pittsburgh Top Workplaces, Pittsburgh Business Times Fast 50, GRIT Top 50 Innovative Suppliers, and the Pittsburgh Technology Council's Tech 50.

More about CivicScience

CivicScience provides a foundational source of truth to drive positive impact for humanity, brands, and media.

CivicScience is a privacy centric opinion analytics platform that translates real-time, consumer insights into market-changing business intelligence. In simple terms: we power the world's opinions and quickly deliver the data to the decision-makers who care.

We poll millions of Americans each week with questions related to thousands of topics, enabling people from all walks of life to be heard and informed. We then use our powerful technology - the InsightStore™ - to analyze those opinions, discover market and cultural trends before they grow, and accurately predict future consumer behavior and market outcomes. It's consumer intelligence like you've never seen before - which is why thousands of marketers and market research professionals across all verticals trust us to answer their most pressing questions. 

CivicScience is an Equal Opportunity Employer.

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