Growth Marketing Director

6 days ago

Pittsburgh, United States RethinkFirst Full time
Job DescriptionJob DescriptionPosition Overview

We are seeking an experienced Growth Marketing Director for the Behavioral Health division of RethinkFirst, also known as RethinkBH. The Director will report to the Head of Growth for RethinkFirst and is the primary Marketing liaison to the General Manager of the  business and other internal RethinkBH stakeholders. An individual contributor, the Director will rally marketing team members in creative, copy, events, social, marketing ops, and more to execute high-quality, timely, and high-performing campaigns on their behalf; all designed to meet and exceed growth performance goals. Successful candidates will demonstrate multiple years of demand generation and product marketing success in a high-growth SaaS environment.

The Growth Marketing Director will be responsible for spearheading all Marketing campaigns, programs, and initiatives for RethinkBH which target ABA practice owners and BCBA clinicians across the United States. Focused on generating and capturing demand for the organization with new logos as well as upsells, the role requires a strong understanding of and proven success in demand generation and Marketing best practices across technology/tools, strategy, and content. We seek individuals with an entrepreneurial spirit, a passion for health and technology, and a successful track record of developing successful campaigns that create pipeline and contribute to revenue. Candidates who operate with urgency, pay attention to detail, excel at follow-through, and are internally motivated to meet and exceed aggressive growth goals will succeed in this role. A heavily cross-functional role, the Director will engage with multiple internal teams including Sales, Product, Client Success and Marketing. The individual will be a proactive participant in various marketing best practice committees across all Rethink businesses and an active contributor to company-wide marketing initiatives.

Responsibilities
  • Support the development and lead the execution of the annual strategic Marketing plan for RethinkBH
  • Accountable for meeting Marketing’s quarterly and annual goals and KPIs for the RethinkBH business
  • Develop demand and awareness campaigns, nurture sequences, Sales and Customer Success enablement tools and more to drive growth
  • Continually monitor, track and evaluate the performance of Marketing campaigns and optimize as needed
  • Rally marketing team contributors around your campaigns/goals and ensure quality, timely, high-performing delivery
  • Provide regular reports and insights to key stakeholders, including the executive team, highlighting key metrics, ROI, and recommendations for optimization with an eye towards growth
  • Create a targeted Account Based Marketing (ABM) program with Sales & Channel to penetrate key prospect and client accounts
  • Responsible for sales enablement, content and collateral (written, audio, visual); using external copywriters where feasible
  • Responsible for all prospect-facing communications which span upsell and engagement and may include monthly newsletters, nurture campaigns, event invitations and more
  • Work with Marketing leadership to create powerful, differentiated messaging and work with others on the Marketing team to deploy messaging through a wide variety of channels including events and webinars
  • Partner with Product Management and lead product marketing, including go to market execution and development of internal and external enablement materials
  • Manage the overall Marketing calendar and supervise ongoing programs and initiatives
  • Collaborate with the social media manager on all social media strategy, posts and Metrics
  • Collaborate with the content manager on content/SEO strategy, execution, and metrics
  • Collaborate with the events manager on webinar and in-person event strategy, execution, and metrics
  • Enable sales team and SDRs with content, scripts, talking points, as applicable
  • Work cross-functionally to ensure the website is optimized for conversion and responsible for keeping site content current
  • Manage the marketing budget with an eye towards ROI optimization
  • Work with Channel/Partner teams (as applicable) to enable our partners and support revenue-driving co-marketing initiatives

Qualifications
  • Bachelor’s degree in marketing, business or a related field
  • 10-12+ years of experience in SaaS demand generation-focused marketing, preferably in HealthTech
  • Strong understanding of ABA practice management/operations and clinical decision-making, as well as their relationships with parents and payors
  • Metric-driven orientation to marketing with ability to not only analyze and optimize performance but also communicate it succinctly to key business stakeholders, always tying outcomes directly to business goals
  • Full funnel demand generation and lead capture success as well as running revenue-generating upsell and cross-sell campaigns with existing clients
  • Strong knowledge of and demonstrable success with Account Based Marketing (ABM), Email marketing, SEO, Google AdWords and related demand programs and channels
  • Familiarity with digital marketing tools and techniques including Salesforce and HubSpot (or equivalents)
  • Background in or passion for working in education technology
  • Comfortable with the ambiguity inherent in a fast-paced environment
  • Creative thinker, strategic thinker, problem solver
  • Hands-on attitude and excellent project management skills
  • Self-starter with sense of urgency and strong communication skills
  • Track record of effective stakeholder management and cross-functional collaboration
  • Demonstrable record of meeting demand gen/growth goals in a high-growth SaaS environment
  • Able to dynamically reprioritize and/or pivot strategy based on market conditions or business objectives

Location: Remote opportunities are only available to candidates who reside in the following states: AL, AZ, CT, FL, GA, IL, IN, KY, LA, MA, MD, MI, MO, NC, NH, NJ, NV, OH, PA, TX, VA, WA, WI 

Our commitment to an inclusive workplace 

RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities. 

JazzHR Privacy Policy

JazzHR Terms of Use

California Privacy Notice

#remote

Powered by JazzHR

FdM9vuG3pO

  • Director, Inside Sales Growth

    4 weeks ago

    Pittsburgh, United States The Hired Guns Full time

    The Hired Guns are seeking an analytical, hands-on leader to build a high-performing inside sales organization focused on small and medium distributors as the Director, Inside Sales Growth for a $2-billion promotional products company. No biggie. Salary range: $150,000 to $200,000 per year Grow an untapped mine of potential revenue for a two-billion-dollar...

  • Marketing Director

    1 month ago

    Pittsburgh, United States Innovation Works Full time

    About Honeycomb CreditHoneycomb is a venture-backed loan crowdfunding website that unlocks capital for small businesses from an unconventional and innovative source-their fans, friends, and community. By crowdfunding a small business loan, entrepreneurs create deeper relationships with their community and investors earn a return while supporting local...

  • Marketing Director

    3 weeks ago

    Pittsburgh, United States Innovation Works Full time

    About Honeycomb CreditHoneycomb is a venture-backed loan crowdfunding website that unlocks capital for small businesses from an unconventional and innovative source-their fans, friends, and community. By crowdfunding a small business loan, entrepreneurs create deeper relationships with their community and investors earn a return while supporting local...

  • Marketing Director

    3 weeks ago

    Pittsburgh, United States Innovation Works, Inc. Full time

    Job DescriptionJob DescriptionAbout Honeycomb CreditHoneycomb is a venture-backed loan crowdfunding website that unlocks capital for small businesses from an unconventional and innovative source—their fans, friends, and community. By crowdfunding a small business loan, entrepreneurs create deeper relationships with their community and investors earn a...

  • Marketing Director

    4 weeks ago

    Pittsburgh, United States Innovation Works Full time

    About Honeycomb Credit Honeycomb is a venture-backed loan crowdfunding website that unlocks capital for small businesses from an unconventional and innovative source-their fans, friends, and community. By crowdfunding a small business loan, entrepreneurs create deeper relationships with their community and investors earn a return while supporting local...

  • Marketing Director

    4 weeks ago

    Pittsburgh, United States Innovation Works, Inc. Full time

    Job DescriptionJob DescriptionAbout Honeycomb CreditHoneycomb is a venture-backed loan crowdfunding website that unlocks capital for small businesses from an unconventional and innovative source—their fans, friends, and community. By crowdfunding a small business loan, entrepreneurs create deeper relationships with their community and investors earn a...

  • Marketing Director

    1 month ago

    Pittsburgh, United States Innovation Works, Inc. Full time

    Job DescriptionJob DescriptionAbout Honeycomb CreditHoneycomb is a venture-backed loan crowdfunding website that unlocks capital for small businesses from an unconventional and innovative source—their fans, friends, and community. By crowdfunding a small business loan, entrepreneurs create deeper relationships with their community and investors earn a...

  • Marketing Director

    2 weeks ago

    Pittsburgh, United States Innovation Works, Inc. Full time

    Job DescriptionJob DescriptionAbout Honeycomb CreditHoneycomb is a venture-backed loan crowdfunding website that unlocks capital for small businesses from an unconventional and innovative source—their fans, friends, and community. By crowdfunding a small business loan, entrepreneurs create deeper relationships with their community and investors earn a...

  • Marketing Director

    6 days ago

    Pittsburgh, United States Innovation Works, Inc. Full time

    Job DescriptionJob DescriptionAbout Honeycomb CreditHoneycomb is a venture-backed loan crowdfunding website that unlocks capital for small businesses from an unconventional and innovative source—their fans, friends, and community. By crowdfunding a small business loan, entrepreneurs create deeper relationships with their community and investors earn a...

  • Marketing Director

    3 weeks ago

    Pittsburgh, United States Innovation Works Full time

    About Honeycomb Credit Honeycomb is a venture-backed loan crowdfunding website that unlocks capital for small businesses from an unconventional and innovative source-their fans, friends, and community. By crowdfunding a small business loan, entrepreneurs create deeper relationships with their community and investors earn a return while supporting local...

  • Director of Marketing

    4 weeks ago

    Pittsburgh, United States Point Park University Full time

    DEPARTMENT : Pittsburgh Playhouse at Point Park University REPORTS TO : Managing & Artistic Director of the Pittsburgh Playhouse WORK SCHEDULE : Hybrid (3 days on campus; 2 days remote) PRIMARY FUNCTION : Playhouse Director of Marketing will be responsible for overall management and operation of Point Park University’s Pittsburgh Playhouse marketing...

  • Director - Marketing, Canada

    1 week ago

    Pittsburgh, Pennsylvania, United States AEO Full time

    Job Title: Brand Marketing Director - AEO CanadaCompany: AEOPosition Summary: As the Marketing Director for AEO in Canada, you will be responsible for creating and implementing effective marketing strategies for AE and Aerie brands targeted towards the Canadian audience. Your role involves close collaboration with the Canada Senior Leadership Team and...

  • Product Marketing Director

    4 weeks ago

    Pittsburgh, United States Wesco Full time

    As the Product Marketing Director, you will develop and implement strategic marketing plans, communications, branding, and merchandising plans to achieve corporate objectives for Wesco’s branded products portfolio. You will be responsible for overseeing market research and marketing plan design for Wesco’s products lines. You will review changes in the...

  • Product Marketing Director

    3 weeks ago

    Pittsburgh, United States Wesco Full time

    As the Product Marketing Director, you will develop and implement strategic marketing plans, communications, branding, and merchandising plans to achieve corporate objectives for Wesco’s branded products portfolio. You will be responsible for overseeing market research and marketing plan design for Wesco’s products lines. You will review changes in the...

  • Product Marketing Director

    1 month ago

    Pittsburgh, United States Wesco Full time

    Location field must contain 'city, state' or a zip code to perform a radius search (e.g., Denver, CO or 46122 ). City and state must be separated by a comma followed by a space (e.g., Houston, TX ) As the Product Marketing Director, you will develop and implement strategic marketing plans, communications, branding, and merchandising plans to achieve...

  • Director of Integrated Marketing and Strategy

    1 month ago

    Pittsburgh, United States The Hired Guns Full time

    The Hired Guns are seeking a highly skilled full-funnel marketing leader to take on the role of Director of Integrated Marketing and Strategy and develop and implement a winning marketing, brand positioning, and communications strategy for a two-billion-dollar promotional products company. Salary range: $150,000 to $200,000 per year Join a company that has...

  • Director of Integrated Marketing and Strategy

    2 weeks ago

    Pittsburgh, United States The Hired Guns Full time

    The Hired Guns are seeking a highly skilled full-funnel marketing leader to take on the role of Director of Integrated Marketing and Strategy and develop and implement a winning marketing, brand positioning, and communications strategy for a two-billion-dollar promotional products company. Salary range: $150,000 to $200,000 per year Join a company that has...

  • Product Marketing Director

    4 weeks ago

    Pittsburgh, United States WESCO International Full time

    Job Description As the Product Marketing Director, you will develop and implement strategic marketing plans, communications, branding, and merchandising plans to achieve corporate objectives for Wesco's branded products portfolio. You will be responsible for overseeing market research and marketing plan design for Wesco's products lines. You will review...

  • Product Marketing Director

    1 week ago

    Pittsburgh, Pennsylvania, United States WESCO International Full time

    Job Description As the Product Marketing Director, you will develop and implement strategic marketing plans, communications, branding, and merchandising plans to achieve corporate objectives for Wesco's branded products portfolio. You will be responsible for overseeing market research and marketing plan design for Wesco's products lines. You will review...

  • Product Marketing Director

    1 week ago

    Pittsburgh, Pennsylvania, United States WESCO International Full time

    Job Description As the Product Marketing Director, you will develop and implement strategic marketing plans, communications, branding, and merchandising plans to achieve corporate objectives for Wesco's branded products portfolio. You will be responsible for overseeing market research and marketing plan design for Wesco's products lines. You will review...