Senior Product Marketer

1 week ago

New York, United States FLOAT LLC Full time
Who We Are

Float is the world's leading software for teams to plan their time. Launched in 2012, we've grown every year since, and remain proudly independent, self-funded and profitable. As a certified B Corporation, we're committed to making a positive contribution to our team, customers, the environment, and the remote community. We're a team of 50 working 100% remotely who believe in living our Best Work Life. You'll. partner with team members globally, including Australia, Mexico, Italy, Nigeria, Canada, and the USA. Hear what our team has to say by browsing our blog, or reading our Glassdoor reviews. Check out what our customers think of Float from our G2 reviews.

We're on a scale up journey, and we're seeking people who thrive in this stage, given the autonomy, and the opportunity, to do the best work of their career.

Why We're Hiring For This Role

Mid-market teams (101 to 1,000 people) are our fastest-growing customer segment, and we're the leading solution to serve these professional service teams' resource planning needs. Float is one of the few tools purpose-built for "the role," aka those with the job titles of resource manager, program manager, operations manager, and creative ops. We exist in a category with solutions that are considered expensive, painful to implement, and disliked. We're on a mission to change that.

We're looking for a Senior Product Marketer who's a strategic thinker and hands-on doer and thrives on being the person to connect customer insights with competitive market intelligence.

You'll report to our Director of Marketing, Siobhan, and work closely with our Growth Lead, Andrew, and Content Lead, Fio. You'll partner and collaborate directly with our product, sales, and customer success teams and continually champion bringing these cross-functional departments into lockstep alignment.

Excellent communication, stakeholder management, and execution skills are a must.

Siobhan explains the important role you will play within our marketing team. Watch this video

What You'll Be Responsible For

Early on, you'll be hands-on with taking ownership of our product marketing communication and refining the value prop of Float. In the first three months, you can expect to:
  • Develop and manage the communication of new feature launches. This involves consulting with the product team to understand the impact of each release, partnering with our Director of Marketing (Siobhan) to align the narrative and Growth Lead (Andrew) on the new MRR opportunity, and working with the content marketing and design team for execution.
  • Build on our Float ICP framework with buyer persona insights. With a wealth of data and customer feedback to draw from, you'll map this information to establish clearly defined and validated marketing personas-their JTBD and pain points. These insights will drive decisions across marketing, product, and sales.
  • Lead our competitive positioning strategy. We'll give you the who list and why context of which brands/products we agree to ignore, monitor, and challenge. Your brief will be to take this list and determine how, through deliberate positioning and messaging, we go head-to-head with our challengers.
Once you're more settled into the role, we want to see you:
  • Partner with product managers to identify the commercial opportunity of new features and use cases, e.g., impact on new MRR, retention, and sales win rates.
  • Collaborate with the sales team to deliver a highly personalized and targeted buying experience-that increases win rates.
  • Develop product marketing email programs to re-engage lost leads, and win back paused and churned accounts.
  • Experiment with product x brand marketing activity that helps us increase the discoverability of Float to our ICP, e.g., events, partnerships, and education.
What You'll Need To Be Successful

We want you to love your work and believe that these skills will allow you to succeed in the role.

Applying these skills requires:
  • Experience working as a product marketer in a communications-focused role at a high-growth SaaS company (>$10M).
  • Experience working in a high-performing, lean, and agile team, and being hands-on in a product marketing role. In other words, this position might not be for you if you're used to working in a larger people-resourced marketing team.
  • Excellent writing and marketing communication skills, demonstrated in your product marketing portfolio of work (please include links in your CV).
  • Experience working with email and CRM segmentation software as you'll own our product newsletter and communications. Experience with lifecycle marketing isn't required, but it would be a bonus
  • Analytical skills with the ability and desire to quantitatively define and measure success.
  • A savvy grasp of product marketing trends with the technical proficiency and marketing skills to try new things quickly.
  • A basic understanding of what resource management is and why a purpose-built tool is crucial for folks in planning roles.
As a fully remote team, we're looking for someone comfortable with asynchronous communication as the default, which means you have previous remote experience and are comfortable using tools like Slack, Loom, and Linear to communicate as needed. Don't worry-you will have significant deep work time since we have very few meetings.

Why Join Us

This role suits someone who thrives being the lead on execution in product marketing and has a growth mindset. You'll take ownership of our product marketing function with the opportunity to:
  • Lead the next critical phase of our ICP. With strong foundations of a data-driven and customer-first ICP framework, you'll segment this further into buyer personas with their pain points, motivations, and psychographics.
  • Influence our GTM strategy. Contribute to our product roadmap with your deep understanding of the customer and competitive market.
  • Make an impact. Be the driver of our product marketing communications strategy and product launch campaigns.
  • Collaborate and grow. Partner with cross-functional teams to deliver product positioning and messaging that drives demand for Float.
Pay for this role is US $137,584 (Level 3). Here's a blog post with more information on how we determine our salaries.

We're a global async remote company with a diverse team of people from all over the world who share a common belief in living our best work life. We believe deeply in the idea of transparency and share our Float Handbook publicly so potential new team members can see first hand our perks & benefits as well as our ways of working. If you feel like you can thrive at Float to do your best work, we would love to hear from you.

Hiring Process For This Role

You'll find a lot of useful information about our interview process and what it's like to join our global team on the Float careers page. The hiring process for this role looks like this:
  • Initial First Meet (15 min): You'll meet with Julia Fulton, Talent Manager, to discuss your interest in the role and review your questions about working at Float.
  • Manager Interview (60 min): You'll meet with Siobhan Hayes, Director of Marketing, to discuss the role and what your experience will add to the team.
  • Co-Worker Interview (30 min): Andrew (Growth Partner) or Fio (Content Lead), and Alice (Senior Product Manager) to dive deeper into your skills and experience.
  • Founder Interview (30 min): You'll meet with Glenn, Float's CEO, to get to know you and see if you have the potential to be a great addition to the team.


Note: Industry research shows that women and those in traditionally underrepresented groups generally don't apply to jobs unless they check all the boxes for the role. If you feel strongly that you have what it takes for this role but don't check 100% of the boxes-that's okay-we encourage you to apply anyway and highlight what you can bring to the table.

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