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Senior Product Marketing Manager

3 months ago

New York, United States Grocery TV Full time
Here are the problems you’ll be solving

Grocery TV is reinventing how retailers and brands connect with shoppers in stores. Reaching nearly 1 in 4 American adults, our network is paving the way for a growing part of the advertising market: in-store retail media.

We’re looking for a Senior Product Marketing Manager to play a pivotal role in shaping our products, positioning and go-to-market strategies. Reporting directly to the Head of Marketing, you’ll drive product adoption and media revenue through marketing campaigns based on a deep understanding of our buyers and positioning. You’ll partner with the product, media, and retail teams to shape and market in-store retail media products for both the media and retail sides of our business.

This is an ideal role for a marketer with 3-6 years of experience who’s eager to apply their knowledge in a high-ownership environment.

Responsibilities

Ownership is a cornerstone of the employee experience. With that, we take pride in fostering an environment where our teammates can take the initiative for their growth and the success of their team & organization. Here are some responsibilities this role will own.

  • Establish and maintain a go-to-market (GTM) roadmap based on alignment with the Product team and broader Marketing calendar (key events, etc.)
  • Conduct market, competitive, and customer research to refine our positioning and personas
  • Define messaging for new products and maintain messaging for existing products
  • Develop internal frameworks and processes for taking products and partnerships to market
  • Own the development of sales materials that clearly communicate product value propositions
  • Collaborate with our marketing team to develop content that educates media buyers and retail partners on how best to leverage Grocery TV products
  • Identify opportunities to improve our product through measurement and content partnerships
  • Partner with our Analytics team to design, run, and translate consumer, brand, and retailer surveys into assets (reports, sales materials, etc.) that can be used across our channels
  • Support the retail sales team by providing recommendations for retail partners on how they could implement Grocery TV in their stores
  • Support the media sales team on prepping and packaging measurement studies for brands and agencies
Growth opportunities

We want everyone to accelerate their growth here. Every individual hired has the opportunity to push themselves professionally and personally. Here are some potential ways this role can progress.

  • Serve as a subject matter expert on the in-store retail media space
  • Work directly with leadership to identify opportunities to grow the business through a product lens
Qualifications
  • You have 3-6 years of experience in marketing with 2+ years in product marketing for a startup, ideally in the Advertising or Retail industries
  • You have a passion for writing and the ability to adapt your tone and voice to that of a customer or brand
  • You understand how to translate data into insights
  • You have experience with Hubspot and Google Analytics
  • You’ve run successful product launches and product marketing campaigns
  • You’ve developed tailored sales collateral with an eye for details
  • You’re able to collaborate cross-functionally with internal and external stakeholders + contributors
  • You possess excellent communication and organizational skills especially when it comes to managing projects across different functions
  • You understand how to build a go-to-market strategy and roadmap
  • Nice-to-have: You’re passionate and knowledgeable about the grocery industry and retail media
Compensation

As a part of our commitment to transparency, we use a market-based formula that provides consistency across roles & experience levels and publish all of our compensation data internally for our team. We’re open to a range of experience levels for this position. Here are the annual salaries for each level:

  • Level 3: Marketing Manager II — $111,000
  • Level 4: Sr. Marketing Manager I — $127,000
  • Level 5: Sr. Marketing Manager II — $139,000

In our initial conversation, we’ll discuss what level best aligns with your experience.

Interview Flow

1. Apply

Apply and look for a response from our team about the next steps.

2. Intro interview with people team

Our recruiter will give you a call to learn more about you and answer any questions you might have about our team or the role.

3. Technical Interview with hiring manager

This will be a high-level conversation with your future manager. You’ll meet with them to dive into the details of the position and your experience.

4. Technical interview with the hiring team

We’ll dive deeper into your technical abilities by meeting with your future teammates and completing a collaborative technical assessment.

5. Values interview with collaborative teams

Chat with two people who work collaboratively with your role to give us a clear idea of how you’ll work with others.

6. Leadership interview

Last but not least, you’ll meet with one of our co-founders to make sure your values and career goals align well with our team.

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