Sprecher - Brand Marketing Manager
1 month ago
Job Description
Job Description
Brand Marketing Manager for Sprecher
Job Description
The Brand Marketing Manager will be responsible for developing and implementing strategic marketing plans to drive brand awareness, customer engagement, and sales growth specifically for the Sprecher brand. This role requires a creative thinker with a strong understanding of consumer behavior, brand strategy, as well as social media and marketing trends. The ideal candidate will have proven experience in brand management, product marketing, and campaign execution as well as a love of Sprecher sodas Candidate must be able to work at our headquarters in Glendale, WI. This role reports to the Chief Marketing Officer.
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Responsibilities
The primary responsibility of the Brand Marketing Manager is to grow awareness and build community for the Sprecher portfolio of sodas.
Develop and execute comprehensive campaigns and programs to promote Sprecher, aligning with company objectives and sales goals.
Use all available marketing platforms to reach the Sprecher audience based on the objectives of the campaign or program. Ex. Social media channels, sponsorships, influencer marketing, event opportunities, etc.
Manage the relationships with external partners including brand influencers and other marketing partners as assigned.
Collaborate cross-functionally with the entire marketing team to support Sprecher marketing campaigns and programs.
Conduct market research to identify marketing trends, the competitive landscape, and growth opportunities, translating insights into actionable plans.
Monitor market dynamics, consumer feedback, and emerging trends to adapt marketing strategies and capitalize on evolving opportunities.
Engage with the Sprecher audience via all social channels in a way that promotes brand loyalty.
Manage the daily, weekly, and monthly content calendar to maximize engagement and brand awareness.
Stay deeply connected with the loyal Sprecher community by investing in current relationships, fostering new ones, and demonstrating genuine care for our 40 year old brand.
Qualifications and Skills
Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 5 years of experience in marketing management, brand management, or product marketing within the consumer goods industry, preferably in the beverage sector.
Proven track record of developing and implementing successful marketing campaigns that drive brand awareness, customer engagement, and revenue growth.
Strong analytical skills with the ability to interpret market data, consumer insights, and performance metrics to inform strategic decision-making.
Excellent communication, presentation, and interpersonal skills.
Creative thinker with a passion for innovation and a keen eye for design aesthetics and brand storytelling.
Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously and meeting tight deadlines.
Proficiency in Microsoft Office suite, marketing analytics tools, and all social media platforms.
Outstanding planning and organizational skills with the ability to meet tight deadlines.
Benefits and Compensation
Competitive Salary
Company Bonus Plan
Health, Vison, Dental, and Life Insurance
401k and 401k Matching
PTO
Employee Discount
EO/AA Information:
Sprecher brewing company is an equal opportunity employer. All qualified applicants will receive consideration without age, race, color, gender, national or ethnic region, status as a protected veteran, disability, or any other protected group status or non-job-related characteristic, as directed by applicable laws.
Disclaimer:
This job description indicates the general nature and level of work expected of the job. It is not designed to cover or contain a comprehensive listing of duties and responsibilities or employees assigned to this job. Employee may be asked to perform other duties as required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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