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CRM Marketing Database Analyst

2 months ago


Kennedy Space Center, United States SeaWorld Parks & Entertainment Full time

SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.

What you get to do:

The CRM- Marketing Data Base Analystresearches and analyzes improvement opportunities, conducts analysis, prepares recommendations and facilitates efficiency enhancements.

  • Creates business concepts based on specifications of commissioning business units
  • Serves and advises customers by turning requirements into feasible solutions
  • Supports creation of product vision, goals, and features
  • Helps identify requirements and create product backlog for development
  • Supports Project Manager in maintaining project schedule, budget, work plan, KPIs, and other metrics
  • May engage in support of product launch and transition period after deployment
  • Ensures timely delivery of reports/analysis and proactively communicates any barriers
What it takes to succeed:
  • Bachelors degree in Marketing, Statistics, or Computer science
  • 2-5 years of experience
  • At least one Business Analysis Certification from the IIAB (e.g. ECBA, CCBA, CBAP)
Core Technical Skills
  • Business analysis and requirements elicitation - Capturing and validating requirements and generating insights
  • Project framing & business case - defining business needs and developing models for business cases, ensuring all requirements support delivery of business value, fulfills goals and objectives and meets stakeholder needs
  • Prescriptive & Predictive Analytics - assessing and determining the best solution given a variety of outcomes
  • Business process analysis, mapping, management and problem solving- Implementing processes that reduce or remove obstacles that are preventing you or others from accomplishing operational and strategic business goals
  • Banking industry domain knowledge e.g., payments, lending, insurance, wealth management, etc.
  • Understanding of:
  • Methods In enterprise architecture management (e.g. TOGAF)
  • Database Management
  • Customer centricity and value creation
  • Project management
Interpersonal and Leadership Skills
  • Critical thinking & problem solving
  • Prioritization & managing expectations
  • Relationship and stakeholder management
  • Verbal communication including facilitation and written communication
  • Systems Thinking
Specializations
  • Agile Business Analyst
    • Includes additional skills in Agile ways of working (project management, ceremony facilitation, incremental delivery, etc.)
  • Business Systems Analyst
    • Including designing for non-functional requirements and application specific skills
The perks of the position:
  • Paid Time Off
  • Complimentary Park Tickets and Passes
  • Park Discounts on Food and Merchandise
  • Medical, Dental, and Vision Insurance
  • 401K Retirement plan
  • Voluntary Insurance
  • Life Insurance
  • Disability Benefits
  • Tuition Reimbursement
  • Dependent and Health Care Flexible Spending Accounts
  • Employee Assistance Program
  • Legal Assistance Plan


EEO Employer:

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.