Marketing Program Manager
4 weeks ago
As the Product Marketing Manager within our Agent/Tax product team at National Tax Incentives, you will be responsible for managing product launches + adoption, the customer feedback process to provide input to Product roadmaps, and the value proposition both externally (e.g. website messaging) and internally (e.g. training sellers) facing,
Full Time
About this position
You will get to:
Develop positioning, messaging, and core value proposition frameworks for different products and personas
Use customer research and competitor and market insights, to expand our understanding of our defined personas and be their voice in business, product, and marketing decisions
Define marketing strategies to support our partners and grow our business, including goal setting, prioritization, product roadmap consultation, and audience definition
Partner with communication strategists and marketing channel owners to shape coordinated go-to-market campaigns that deliver on those strategies
Drive or support the creation of marketing assets that power marketing campaigns
Own and share product marketing plans, narrative, results, and findings with vice-president executives and above
Own delivery of business metrics defined by marketing and company OKRs
Qualifications:Qualifications:
5+ years of media sales, digital marketing, brand advertising, and/or online advertising experience
Must be willing to work in Los Angeles, CA
Preferred Qualifications:
Experience with digital media (i.e.- Digital TV CTV, OTT, social media, etc.)
Track record of building compelling presentations leveraging industry and internal proof points
Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying
Proven ability to establish relationships with advertisers, agency and C-level relationships
Track record of delivering and exceeding revenue goals
Creative, outside-the-box thinker and strategist
A team player and collaborator
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