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AVP Senior Digital Marketing Manager

3 months ago

Whitehouse Station, United States Chubb Full time
Job Description

Chubb is seeking a strategic and innovative Digital Marketing Manager preferably specializing in High Net Worth (HNW) clients within the financial services industry. As a key member of our marketing team, you will lead the development and execution of digital marketing strategies and campaigns to engage, acquire, and retain high net worth individuals as valued insurance clients.

Key Responsibilities

Digital Marketing Strategy Development:
  • Develop and implement comprehensive digital marketing strategies targeting high net worth clients, aligned with business objectives and customer segments.
  • Define target audiences, personas, and customer journeys for HNW individuals.
Paid Media and Advertising:
  • Plan and execute targeted digital advertising campaigns across paid channels (e.g., Google Ads, social media ads, display advertising) to reach high target audiences.
  • Optimize campaign performance through audience segmentation, ad testing, and budget management.
Content Marketing and Thought Leadership:
  • Develop engaging and informative content tailored to high net worth clients, including articles, whitepapers, case studies, and videos.
  • Reinforce the brand as a thought leader in the insurance industry for HNW individuals.
SEO and Website Optimization:
  • Optimize website content and structure for relevant keywords and search intent to improve organic visibility and traffic from high net worth prospects.
  • Monitor and report on website performance using tools like Google Analytics and Search Console.
Email Marketing and CRM:
  • Develop targeted email campaigns and newsletters for high net worth segments leveraging CRM data to personalize communications.
  • Implement lead nurturing workflows to drive engagement and conversion.
Social Media and Influencer Marketing:
  • Manage social media channels (e.g., LinkedIn, Twitter, Instagram) to engage with high net worth audiences and amplify brand messaging.
  • Collaborate with influencers and industry experts to reach and influence HNW individuals.
Marketing Automation and Lead Generation:
  • Implement marketing automation workflows to nurture leads and guide prospects through the sales funnel.
  • Collaborate with sales teams to ensure seamless handoff and conversion of high net worth leads.
Performance Measurement and Optimization:
  • Define key performance indicators (KPIs) for digital marketing campaigns targeting high net worth clients.
  • Monitor campaign performance, analyze data, and optimize strategies to improve ROI and achieve business objectives.
Qualifications

Competencies
  • Deep understanding of digital marketing channels, best practices, and emerging trends.
  • Experience in managing paid media campaigns, SEO/SEM strategies, content and email marketing.
  • Proficiency in marketing automation platforms (e.g., HubSpot, Marketo), CRM systems, and analytics tools.
  • Strong analytical skills with the ability to interpret data and optimize campaign performance.
  • Creative thinker with a customer-centric approach to digital marketing.
  • Excellent communication, project management, and organizational skills.
Education and Experience
  • Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration, or related field.
  • Minimum of 8 years of success in digital marketing roles preferably within the insurance or financial services industry, with a focus on high net worth clients.


About Us

Chubb is a world leader in insurance. With operations in 54 countries, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance, and life insurance to a diverse group of clients. The company is distinguished by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength, underwriting excellence, superior claims handling expertise and local operations globally.

At Chubb, we are committed to equal employment opportunity and compliance with all laws and regulations pertaining to it. Our policy is to provide employment, training, compensation, promotion, and other conditions or opportunities of employment, without regard to race, color, religious creed, sex, gender, gender identity, gender expression, sexual orientation, marital status, national origin, ancestry, mental and physical disability, medical condition, genetic information, military and veteran status, age, and pregnancy or any other characteristic protected by law. Performance and qualifications are the only basis upon which we hire, assign, promote, compensate, develop and retain employees. Chubb prohibits all unlawful discrimination, harassment and retaliation against any individual who reports discrimination or harassment.