Marketing Automation Manager

2 weeks ago

Rochester, United States Global Channel Management Full time

About the job Marketing Automation Manager

Marketing Automation Manager needs 8-10 years experience working with teams to develop best-in-class marketing automation initiatives (i.e., executing education, awareness-building and nurturing activities via email, landing pages, and multi-touch campaign/journeys.).

Marketing Automation Manager requires:

  • Minimum 8 years experience with HTML, CSS and Javascript.
  • Minimum of 5 years of leading software development projects
Preferred: Pardot certification, Agile/Scrum certification.
  • Proven success leading implementations, serving in a digital product owner role.
  • Must have strong expertise in marketing automation tools, Pardot; strong experience building and deploying emails, using HTML and CSS to manage templates and components appropriately.
  • Strong understanding and knowledge of digital marketing industry standards and best practices, including data privacy and compliance.
  • Demonstrated success working in a matrixed environment and ability to collaborate cross-functionally.
  • Proven track record managing multiple initiatives and teams simultaneously.
  • Communication and organization skills to manage diverse stakeholders and partners.
  • Strong interpersonal relationship skills to build relationships across functional departments.
  • Project management skills to effectively manage initiatives on-time and within budget, proactively raising issues and recommending solutions.
  • Strong troubleshooting, testing and analytic abilities; strong expertise with analytic tools.
  • Attention to detail and outstanding organizational skills.
  • Ability to communicate effectively at different levels of the organization.
  • Ability to multitask effectively.
  • Bachelor's degree is required: in technology, computer science, marketing, or related subject areas.
  • Knowledge with CRM software and integration
Marketing Automation Manager duties:
  • Pardot Product Owner and Subject Matter Expert - Responsible for development of the strategic roadmap of Pardot tool enhancements and adoption/utilization of system capabilities.
  • System Governance, Process Management, Training and Administrative Support. Lead the development of the marketing automation tool governance, processes and infrastructure guidelines ensuring the proper training and utilization of licensed users across the organization.
  • Drive and manage the full lifecycle of system improvements including but not limited to: discovery, scope, implementation, execution, requirement documentation, rollout planning, QA testing, production deployment, user training and post launch evaluation and adaption.
  • Monitoring and Analytics strategize and define email marketing KPIs, create reporting templates and analyze system data to provide actionable insights to support the ongoing improvement of campaign performance
  • Responsible for Corporate Marketing Communication's global email marketing program including: campaign automation program creation, email/landing page development, list segmentation, testing, deployment and monitoring.
  • Proactively research and implement best practices, strategies and industry standards to ensure continual improvement of the system infrasturcture and email marketing campaigns.
  • Partner with key stakeholders to maintain marketing automation integration with CRM and assist in the integration of additional platforms with the marketing automation tool such as, lead lifecyle, lead scoring, lead nurturing, segmentation and data cleansing.

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