Marketing Campaign Analyst

2 weeks ago


Rochester, New York, United States Horizontal Talent Full time

*Must pass a drug test and background check once offered position*

Job Summary:

The Marketing Campaign Analyst supports the development, execution, measurement and refinement of multi-channel, multi touch marketing campaigns by partnering with other analysts, data scientists, marketing specialists, marketing managers, and 3rd party data and service providers.


  • Together, they will develop the requirements for marketing campaigns, create targeted segments and models, identify key metrics used to evaluate performance of campaigns, and identify opportunities to optimize marketing campaigns.
  • The Marketing Campaign Analyst sets pre campaign analytics objectives and develops audiences and targeting.
  • The analyst designs, coordinates, and schedules multi channel, multi touch campaigns and maintains the marketing calendar.
  • They will also provide comprehensive performance measurement of campaigns, perform mid campaign adjustments and refinements, and report on return on investment and lifetime value contributions.
  • The analyst will assist with the adoption of new campaign or customer relationship technologies within our digital experience platform.

Required Skills & Experience:

-Bachelor's Degree required.
-3 years of experience in marketing campaign management or a related field.

  • Experience analyzing large data sets that may include structured and unstructured data.
  • Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint etc.
  • Advanced Excel skills.
  • Requires intellectual curiosity, problem solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive oral and written communications and project management skills.
  • Proven execution ability with multi channel marketing campaigns using marketing automation and campaign management tools.
  • Proven ability to use reporting tools to convert data into meaningful analyses and insights.
  • Proven ability to translate between business and technical stakeholders.
  • Must be able to work effectively in a consensus style environment that expects and promotes teamwork.
  • Must have experience in effectively meeting deadlines on time with a quality product.
  • Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality.
  • Will work independently and collaboratively to prioritize and drive forward multiple projects.
  • Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity.
  • Position may require occasional travel and the flexibility to work weekends and evenings as necessary.

Preferred Skills & Experience:

  • Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power Bl.
  • Experience in the use of next best action, customer lifetime value or churn prediction models.


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