Associate Creative Director, Performance Marketing

2 weeks ago

Menlo Park, United States Robinhood Full time

Join a leading fintech company that's democratizing finance for all.Robinhood was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood is lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.As we continue to build...We're seeking curious, growth minded thinkers to help shape our vision, structures and systems; playing a key-role as we launch into our ambitious future. If you're invigorated by our mission, values, and drive to change the world - we'd love to have you apply.About the team + role Robinhood is hiring an Associate Creative Director for Performance Marketing to join our team. As a key member of the Creative team, you will be responsible for driving development and execution of acquisition strategies for the business across numerous marketing channels, paid and owned. We're looking for a data-driven creative to spearhead this rapidly growing area. The person in this role should be a natural collaborator, with a proficiency in brainstorming and testing ideas grounded in data insights in a fast-paced, multi-tasking, fluid environment. This role sits on the Creative team and reports to the Creative Director of Performance Marketing.The role is located in the office location(s) listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.What you'll doPartner with our growth marketing team to ideate and optimize campaigns for revenue generating initiativesHelp build a pipeline of fresh / optimized ad creatives including everything from static ads through live-action / short-form video for the Growth team to test regularlyHelp deliver thoughtful feedback to the internal creative team and external agency partners to effectively execute hard-working creative concept ideasConduct creative analysis with key stakeholders highlighting test learnings and campaign performance.Continually iterate on our strategy, messaging, and narratives in line with our brand guidelinesServe as a cross-functional partner working directly with Growth, Product, Data Science, etc. and applying those insights to the Marketing strategy to unlock new testing opportunities and audiencesHelp manage and source external agencies where needed to oversee outsourced creative developmentWhat you bring 2-4 years of experience in a lead level in either a creative-focused agency or in-house at a leading brand, executing projects independentlyExperience managing end-to-end creative development for advertising assets, with ability to effectively communicate creative concept ideas to designers, writers and editorsSolid understanding of consumer behavior and digital marketing trends across social media and CRMKnowledge of performance metrics and experience working with analytics platforms to understand customer data, performance digital marketing analytics, customer segmentation, and testing/optimization techniques.Proven success in developing campaigns across all established and emerging ad platforms including Google, Facebook, Instagram, TikTok, Snap, YouTube, CTV, Email, Podcast and Landing PagesStrategic in defining and meeting the performance marketing data-driven targets, goals, and objectives, with the knowledge of when to course-correct in an agile and effective mannerWhat we offerMarket competitive and pay equity-focused compensation structure100% paid health insurance for employees with 90% coverage for dependentsAnnual lifestyle wallet for personal wellness, learning and development, and more Lifetime maximum benefit for family forming and fertility benefitsDedicated mental health support for employees and eligible dependentsGenerous time away including company holidays, paid time off, sick time, parental leave, and moreLively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefitsClick here to learn more about Robinhood's Benefits.We're looking for more growth-minded and collaborative people to be a part of our journey in democratizing finance for all. If you're ready to give 100% in helping us achieve our mission-we'd love to have you apply even if you feel unsure about whether you meet every single requirement in this posting. At Robinhood, we're looking for people invigorated by our mission, values, and drive to change the world, not just those who simply check off all the boxes.Robinhood embraces a diversity of backgrounds and experiences and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Robinhood provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review Robinhood's Privacy Policy please review the specific policy applicable to the country where you are applying.

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