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Marketing Campaigns Lead

3 months ago

Seattle, United States Headway - Design & Development Full time

Our Campaigns team is building a best in class integrated marketing engine. Reporting to the Senior Manager, Marketing Campaigns, you will be a data-driven B2B marketer who infuses the voice of the customer into creative marketing campaigns and regular digital webinar programs to grow our mental health provider network. The ideal candidate has experience dreaming, planning, launching, and determining success of marketing campaigns and ongoing programs that drive direct-response goals. The Campaigns team is just getting started and we’re excited for you to help shape where we’re going.

You will:

Build and manage full-funnel marketing campaigns ongoing drumbeat programs across webinars, YouTube, and short-form channels – from end-to-end including ideation, execution, launch, and reporting results that speak to the soul of mental health providers

Build and manage a calendar of regular marketing programs to attract, engage, and convert target audience

Create and document repeatable process that make our campaign go to market engine run seamlessly and provide a great experience for stakeholders we partner with

Build relationships with stakeholders across marketing (product marketing, content, creative, design, channels), cross-functionally (in-house experts, corporate communications, sales, analytics), and externally (customer, industry thought leaders)

Get to know our audience at a deep level – their world, challenges, day-to-day experience – and use that knowledge to help shape our campaigns strategy

Dive into the numbers to plan how our campaigns will help us achieve our goals and close the loop if they actually did – and what we can learn for next time

Be a continuous learner and stay on top of the latest marketing trends and effective ways to reach an audience

You’d be a great fit for this role if:

You have 4-6+ years of experience building and scaling multi-channel lead generation marketing campaigns

You are highly detailed and process-oriented – working with a range of stakeholders, numerous steps + deadlines, and a spreadsheet with dozens of deliverables is your bread and butter

You’ve built campaigns and ongoing marketing programs that include webinars/digital events

Built regular content for YouTube and other social platforms

You’ve partnered with marketing channels like email/lifecycle, paid, social to amplify campaigns and nurture new leads

You have high critical thinking skills and a strong bias towards action – you can take ideas from a range of sources without stalling forward progress

You have experience at high-growth tech or media companies in a B2B role (preferred)

Compensation and Benefits:

Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)

Group A: $135,000

Group B: $121,500

Group C: $108,000

Examples of cities located in each Compensation Grouping:

Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego

Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland

Group C = All remaining cities

Benefits offered include:

Equity Compensation

Medical, Dental, and Vision coverage

HSA / FSA

401K

Work-from-Home Stipend

Therapy Reimbursement

16-week parental leave for eligible employees

Carrot Fertility annual reimbursement and membership

13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st

Flexible PTO

Employee Assistance Program (EAP)

Training and professional development

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