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Aviation Marketing Associate 1

3 months ago

Olathe, United States Garmin Full time
Overview

We are seeking a full-time Aviation Marketing Associate 1 in our Olathe, KS location. In this role, you will be responsible for leveraging a thorough and in-depth knowledge of Aviation products and marketing needs to primarily lead specific aspects for creation, facilitation and execution of marketing requirements for Garmin's Aviation business segment.

Essential Functions
  • Contribute to delivering creative and high-impact content for print, video, web, email and social marketing as well as for press releases, marketing memos in conjunction to product launches, product updates and for partner requirements
  • Execute aviation marketing strategies in collaboration with Aviation Marketing Manager
  • Assist with creative vision for technical marketing deliverables
  • Leverage and/or manage elements of aviation digital assets in Garmin Digital Asset Management system
  • Develop and gain consensus of best approach to producing marketing assets
  • Coordinate supporting activities required to produce assets within schedule requirements
  • Ensure accuracy of assets via own expertise and/or through approval of a technical expert
  • Contribute to development of Garmin Aviation's marketing and communications strategy
  • Collaborate with Sales, Marketing, Engineering, Garmin business segment leaders, and external partners regarding marketing assets and marketing activities
Digital Marketing Specific:
  • Create digital assets by generating compelling product screens, product photography, illustrations, lifestyle imagery and more for use across marketing materials like web, social media, brochures, packaging, advertising and by industry partners
  • Produce digital asset kit in advance of new product announcements for Garmin partners to access
  • Ensure all marketing images are timely accessible, continually relevant and well organized within the Garmin Digital Asset Management System
Web Marketing Specific:
  • Develop and maintain marketing-specific product specifications and product compatibilities
  • Manage development/maintenance of all aviation web pages and execute real-time edits
  • Set up, maintain and organize product information, pricing and specifications for the web including flags for products for display, preparing product specifications, and sorting products in the web store
  • Manage search optimization and search advertising for aviation products as well as collect and analyze data to evaluate existing web activity
Advertising Marketing Specific:
  • Facilitate billing and advertising placements with customers
  • Assist with identifying, soliciting, and cultivating sales and upsell opportunities with potential advertisers for achieving established sales revenue and growth goals
  • Conduct internal/external marketing presentations, assist Marketing/Sales staff for all product related needs, and attend industry tradeshows/meetings/other events as required
Basic Qualifications
  • Bachelor's Degree in Business, Marketing or related field AND a minimum of 1 year sales or marketing experience
  • Must possess current pilot certification or more than 2 years of demonstrated and applicable experience in the aviation industry
  • Experience with graphical editing using Photoshop, In-Design or equivalent
  • Must be positive, detail/quality oriented, organized, analytical, team oriented and a driven problem solver, multi-tasker, and self-starter with the ability to prioritize and lead in a fast paced, deadline-driven environment
  • Demonstrated strong and effective verbal, written, and interpersonal communication skills and experience with presentations to large groups
  • Must demonstrate analytical skills to critically evaluate information gathered, be a driven problem solver with proven success in solving difficult problems, and be schedule orientated with the ability to work with others to meet deadlines
  • Must demonstrate a proven track record in providing excellent customer service
  • Demonstrated ability to deal with confidential company matters
  • Demonstrated proficiency with Microsoft Office, particularly Word, PowerPoint, Excel and Outlook
Desired Qualifications
  • Experience working in the aviation marketplace
  • Extensive Garmin Aviation product knowledge including a strong understanding of the avionics industry, product technologies and their value to the customer
  • General knowledge of aircraft systems
  • Active pilot with Instrument rating
  • Working knowledge and experience in creating and/or editing videos
  • Familiar with HTML Web interface


Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran's status, age or disability.

This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits.