Marketing Content Specialist
4 weeks ago
You are a writer. You build stories using compelling and concise prose across multiple mediums. You are a “jack of all trades” when it comes to prose. You can move easily between developing B2B case studies and writing fun scripts for B2C end-user social videos. You can manage a content calendar, meet deadlines and be both analytical and creative.
Responsibilities
Manage content creation, editing, and publishing across multiple platforms
Manage agency partners to drive content strategy and align with the SEO strategy
Craft compelling and creative solution-oriented B2B content including presentations, sales collateral, and customer communication
Analyze internal data and external studies to develop marketable insights
Support day-to-day inquiries from sales, and customer success teams, engaging cross-functionally as needed to achieve a resolution and create materials as needed
Coordinate between sales and marketing to ensure alignment on campaign execution and identify areas for improvement to improve pipeline and revenue health
Develop the master plan and calendar for the creation of new sales materials and align activities throughout the year
Identify sales knowledge and skill gaps, proposing and facilitating programs to bridge those gaps, coordinating with contributors on enablement sessions and content delivery
Measure the impact of content and continuously iterate on the content strategy
Qualifications
Bachelor’s degree or equivalent experience
4-6 years of experience working in a B2B software company
Experience crafting highly polished B2B customer-facing content
Experience with content management, strategy, and analytics
Experience with CMS
A strong understanding of modern sales methodologies, sales processes, and buyer’s journey alignment
Able to build trusted internal relationships with sales and marketing
Excellent written and verbal communication skills
Hiring organization
Payactiv is the best way for employees to get financial relief between paychecks, a service needed by two-thirds of the workforce. They give businesses the tools essential to ease the financial stress of their employees and build a higher performing workforce.
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