Marketing Content Specialist

4 weeks ago


San Jose, United States Fintechnews Full time

You are a writer. You build stories using compelling and concise prose across multiple mediums. You are a “jack of all trades” when it comes to prose. You can move easily between developing B2B case studies and writing fun scripts for B2C end-user social videos. You can manage a content calendar, meet deadlines and be both analytical and creative. Responsibilities Manage content creation, editing, and publishing across multiple platforms Manage agency partners to drive content strategy and align with the SEO strategy Craft compelling and creative solution-oriented B2B content including presentations, sales collateral, and customer communication Analyze internal data and external studies to develop marketable insights Support day-to-day inquiries from sales, and customer success teams, engaging cross-functionally as needed to achieve a resolution and create materials as needed Coordinate between sales and marketing to ensure alignment on campaign execution and identify areas for improvement to improve pipeline and revenue health Develop the master plan and calendar for the creation of new sales materials and align activities throughout the year Identify sales knowledge and skill gaps, proposing and facilitating programs to bridge those gaps, coordinating with contributors on enablement sessions and content delivery Measure the impact of content and continuously iterate on the content strategy Qualifications

Bachelor’s degree or equivalent experience 4-6 years of experience working in a B2B software company Experience crafting highly polished B2B customer-facing content Experience with content management, strategy, and analytics Experience with CMS A strong understanding of modern sales methodologies, sales processes, and buyer’s journey alignment Able to build trusted internal relationships with sales and marketing Excellent written and verbal communication skills Hiring organization

Payactiv is the best way for employees to get financial relief between paychecks, a service needed by two-thirds of the workforce. They give businesses the tools essential to ease the financial stress of their employees and build a higher performing workforce.

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