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Marketing Specialist

2 months ago

Jacksonville, United States IQ Fiber Full time

The Internet is now the heartbeat of our home, but too often internet service is frustrating and unreliable. IQ Fiber was created to offer 100% fiber-optic fast internet, transparent pricing, and attentive customer service to deliver a Smarter internet experience. As part of the rapidly growing IQ Fiber team, your contributions will directly affect our success. Your work matters here.

We’re looking for energetic, collaborative, and customer-focused talent with the ability to proactively move our business forward. In return, you’ll find a place where your voice matters. You’ll find a team who works hard and has fun. And, if you’re like us, you’ll know you made a Smarter career choice.

Job Title: Marketing Specialist (Paid Media) Location: Jacksonville Status: (Full-Time/Exempt or Non Exempt) Reports to: Director of Acquisition Marketing

Position Summary: The

Marketing Specialist

will implement our digital performance marketing strategy through paid search, paid social media, display, and media buying channels. The key objective of this role is to optimize our paid media channels in order to drive awareness, generate online traffic, and gain new customers within network coverage areas.

Essential Duties and Responsibilities:

Coordinate with external agencies and vendors Execute and grow paid media strategy through various channels including Google Ads, Meta Ads, TikTok, and OTT/Streaming Platforms. Work with sales & marketing teams to optimize our KPIs (key performance indicators): impressions, click through rate, conversion rate, and cost per click. Execute a testing roadmap. Learn and optimize the paid media channels.

Qualifications:

Bachelor’s Degree in Marketing, Advertising or related field required Possess exceptional knowledge of SEM and Paid Media strategies and industry best practices. Experience with ad buying is a plus. Customer-centric mindset and the ability to understand target consumer mindset Strong analytical capability with experience in marketing analytics Strong project management, attention to detail, and a no-task-too-small mentality

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

IQ Fiber is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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