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Global Marketing Manager

4 months ago

Olathe, United States The Ladders Full time
Performing critical work that impacts our industry and our world's health while problem solving and innovating in the field - at KCAS Bio that is what we get to do every day. If that gets you excited too, then maybe working as the Global Marketing Manager at KCAS Bio is the role for you.

As the Global Marketing Manager at KCAS Bio, you will further our mission by having responsibility for global campaign management, primarily through digital platforms and channels.

You will be the point person for planning, executing, and managing marketing campaigns to drive brand awareness, customer and prospect engagement, and related account-based marketing initiatives.

In this role, we will rely on you to:
    • Create marketing segmentation strategies and related message strategies that inform multi-tactic campaign execution. Devise various, holistic, multi-touch campaigns (with a focus on digital channels/platforms), that drive inbound quality lead and/or specific-account engagement metrics
    • Create and manage campaigns deployed through owned media platforms, including social media, email, and other forms of digital communication
    • Optimize paid search and paid social ad management; monitor campaign budgets
    • Research, track, and analyze consumer behaviors and trends (buyer journey) and implement findings into digital marketing campaigns; A/B test
    • Work with marketing and sales leadership to create account-based marketing (ABM) playbooks, inclusive of targeted account outreach tactics shared by marketing and sales
    • Oversee acquisition and conversion strategies relative to the website, including landing pages, SEO enhancements, and related content updates
    • Contribute to building marketing automation strategies
    • Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
    • Collaborate with the marketing team to brainstorm new and innovative growth strategies.
    • Keep a pulse on competitor promotions
    • Assist with event promotion and tracking
To qualify specifically for this role, you will have:
    • A bachelor's degree in marketing, advertising, business, or a related field
    • Relevant certifications in digital marketing or campaign management
    • 5-7years of experience in media planning or marketing
    • Digital media background. Working within biotech or pharma is preferred
    • Proficiency in organic and paid social platforms, WordPress, Google Ads, Account-Based Marketing technologies and Pardot/Salesforce (or related CRM and marketing automation platforms)
    • Able to multitask and be a team player in a fast-paced environment


(Please note this is a representative summary of responsibilities, not a comprehensive or exclusive list of the duties to be performed in any position. Employees must follow instructions and perform additional duties as requested.)

WHO YOU ARE

You will thrive at KCAS if you enjoy a relational environment, are purpose- and values-driven, embrace constant development and supportive leadership, and enjoy being part of innovative work.

WHAT YOU'LL GET

Our benefits include, and extend beyond, the traditional package. At KCAS, you will enjoy company sponsored events like food trucks, family days and spirit days. You will grow in your career with KCAS University. You will be able to connect with like-minded employees to further KCAS's approach to key areas such as wellness, inclusion, and community outreach. You will engage as an owner in our stock ownership program. You will have access to the latest technology. And you will be able to invest in the community with paid time off to volunteer.

WHO WE ARE

We are a fast-growing contract research organization (CRO) headquartered in Kansas City, pioneering the latest drug development in both human and animal health fields. Demand for our expertise is growing and so is our need for great people to work in nimble, empowered teams committed to one another's growth. At KCAS, we advance both great science AND great people.

KCAS is proud to be an Equal Opportunity Employer. Among other things, we provide equal employment opportunities without regard to race, color, religion, national origin, ancestry, marital status, veteran status, age, disability, pregnancy, genetic information, sex, sexual orientation, gender identity, or any other legally protected category; we recruit qualified candidates without regard to citizenship status based on internal processes that enable us to hire the right candidates consistent with the appropriate U.S. Immigration framework; and (3) we work with and provide reasonable accommodations to individuals with disabilities and for sincerely held religious beliefs, observances, and practices. Anyone who needs a reasonable accommodation may send an email to [redacted] or call [redacted] (for TTY assistance call 711) and ask for Human Resources.

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