Digital Marketing Specialist

7 days ago

St Louis Park, United States Hilo Talent Partners Full time

Company Overview

Our client, a fast-growing business in the skilled labor industry based in St. Louis Park, MN, is seeking a Digital Marketing Specialist to join their team. This is an exceptional opportunity for a passionate, creative, and driven marketer to make a direct impact in a high-growth environment. The ideal candidate is a "do-er" with a hands-on approach and the versatility to manage various aspects of marketing independently as a team of one.


Key Responsibilities:

  • Online Advertising: Manage PPC and other online advertising channels, leveraging past experience with ad buying and campaign management.
  • Analytics and Reporting: Utilize marketing analytics to assess campaign performance and optimize future strategies, focusing on a results-oriented approach.
  • Campaign Planning and Execution: Lead end-to-end planning, management, and execution of marketing campaigns to increase brand awareness and drive lead generation.
  • Content Creation: Develop engaging content across multiple platforms, including social media, email campaigns, and other marketing materials.
  • Website Management: Oversee the company’s website, ensuring up-to-date content, brand alignment, and seamless user experience.
  • Branding and Alignment: Ensure that all marketing activities align seamlessly with the company's established brand and high standards for consistency and quality.
  • Email Marketing: Execute targeted email marketing campaigns to drive engagement, leads, and conversions.
  • Partnership Development: Build and maintain creative partnerships with local businesses, trade associations, and industry organizations to support company growth and visibility. (not business development)


Qualifications:

Experience:

  • Bachelor’s Degree in Marketing, Communications, or a related field.
  • 2-4 years of hands-on marketing experience, ideally in a small business environment.
  • Proven experience managing campaigns and online ads (google ads, SEO, pay-per-click)
  • Experience with Marketing Automation Tools


Skills:

  • SEO Knowledge: Basic understanding of SEO principles to optimize web content and improve search engine visibility.
  • Proficiency in content creation, website management, social media, email marketing, and analytics. Knowledge of performance marketing and understanding of the marketing funnel.
  • Strong Copywriting and Editing Skills: Ability to write clear, persuasive, and engaging copy for various audiences and platforms, contributing to brand consistency and message clarity.
  • Graphic Design Skills: Familiarity with design software such as Adobe Creative Suite (Photoshop, Illustrator) or Canva for creating visually appealing content.
  • Project Management Skills: Experience managing multiple campaigns or projects simultaneously, ensuring on-time delivery
  • Data Analysis Proficiency: Comfort with Google Analytics and similar tools to track campaign performance, analyze trends, and adjust strategies accordingly.


Mindset: Tenacious, resourceful, and innovative. We’re looking for someone eager to make an impact and grow with the company.


Note: This is a full-time, in-office position in St. Louis Park, MN.


Equal Opportunity Employer: Our Client provides employment opportunities to all employees and applicants without regard to race, color, national origin, religion, sexual orientation, gender identity or expression, age, disability, sex (including pregnancy), personal appearance, genetic information, economic background, political affiliation, marital status, familial status, family responsibilities, matriculation, place of residence or business, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.

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