Senior Digital Marketing Manager

3 weeks ago

Barrington, United States Leica Biosystems Full time

Leica Biosystems' mission of "Advancing Cancer Diagnostics, Improving Lives" is at the heart of our corporate culture. We're a global leader in cancer diagnostics with the most comprehensive portfolio from biopsy to diagnosis. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. Our associates know that every moment matters when it comes to cancer diagnostics. When you come to work, you're helping develop solutions that enable accurate diagnoses to turn anxiety into answers. Join our diverse, global team of talented people, and be inspired to grow every day.

Leica Biosystems is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we're working at the pace of change to improve patient lives with diagnostic tools that address the world's biggest health challenges.

The Senior Digital Marketing Manager - Web Channel Optimization & User Experience for Leica Biosystems is responsible for developing and implementing effective digital marketing strategies that enhance our web experience, optimize conversion and drive lead generation. This role will lead online experience initiatives, manage our website feature roadmap, and execute online marketing campaigns. This is a hands-on position where you will be responsible for web channel strategy, web marketing technology, and leveraging conversion rate optimization (CRO) techniques to drive demand generation through the web channel. You will also work closely with the other Digital Marketing team members to develop and execute inbound marketing campaigns, content marketing initiatives, and paid advertising strategies. You will work with Regional Digital marketers to optimize pay-per-click (PPC) advertising campaigns across various platforms (Google Ads, Bing Ads, etc.) to drive targeted traffic. You will also identify and evaluate new digital marketing opportunities, including emerging platforms and generative AI technologies.

This position is part of the Digital Marketing & eCommerce team located in Deer Park, IL and will be hybrid role. At Leica Biosystems, our vision is to advance cancer diagnostics and improve lives.

You will be a part of the Digital Marketing team and report to the Sr. Director of Digital Marketing & eCommerce, responsible for developing and implementing comprehensive digital marketing strategies focused on Website Customer experience, lead generation, website analytics and conversion optimization. If you thrive in a fast paced role and want to work to build a world-class digital marketing organization-read on.

In this role, you will have the opportunity to:

  • Drive the web experience strategy and develop the feature roadmap to ensure an optimal customer journey across all digital touchpoints.
  • Develop and execute inbound marketing campaigns to attract, engage, and convert leads via the website.
  • Implement conversion rate optimization (CRO) techniques to improve website performance and increase conversion rates.
  • Apply user experience (UX) techniques and User-Centered Design best practices to enhance the overall website experience and drive user engagement.
  • Utilize marketing technology tools to automate and optimize lead generation processes, integrating with Salesforce or other CRM platforms.
The essential requirements of the job include:
  • Proven experience in developing and implementing web experience strategies with a focus on improving customer experience & user engagement.
  • Demonstrated experience in SEO, SEM, inbound marketing, and CRO techniques to increase lead generation through the website.
  • Proficiency in marketing technologies and utilizing Salesforce or other CRM platforms for lead management.
  • Familiarity with agile web development processes, using tools like Jira, to ensure efficient project management and timely delivery.
  • Bachelor's degree in marketing, business, or a related field. Additional certifications in digital marketing are a plus.
It would be a plus if you also possess previous experience in:
  • Experience in analyzing website traffic, user behavior, and conversion data using web analytics tools.
  • Proficiency in using Content management systems (CMS) to edit/create pages, edit HTML/CSS or work closely with web developers when required.
  • Familiarity with key digital marketing areas: Email marketing, SEO, SEM, marketing automation, A/B testing, content management systems (CMS) and localization


At Leica Biosystems we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, hybrid working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a hybrid work arrangement in which you can work part-time at the Company location identified above and part-time remotely from your home. Additional information about this hybrid work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Leica Biosystems can provide.

The salary range for this role is $120K-160K This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

#LI-MH3

At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what's next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation.

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