Associate Director, Patient Marketing

Company Description

Insmed is a global biopharmaceutical company on a mission to transform the lives of patients living with serious and rare diseases. Our most valuable resource is our employees, and everything we do is motivated by a patients-first mentality. We are dedicated to growing our team with talented individuals from around the world who are willing to challenge the status quo, solve problems, and work collaboratively with a sense of urgency and compassion. Guided by our core values of collaboration, accountability, passion, respect, and integrity, we aim to foster an inclusive, diverse, and flexible work environment, where our employees are recognized for leaning in and rolling up their sleeves. If you share our vision and want to work with the most dedicated people in the biopharma industry, come to Insmed to accelerate your career.

Recognitions

Named Sciences Top Employer in 2021, 2022, and 2023Insmed is dedicated to creating a collaborative environment where our team can thrive. Every day, our employees turn their passion for science and research into innovative solutions for patients. Thats why we were named the No. 1 company to work for in the biopharma industry in Sciences Top Employers Survey for two years in a row.A Certified Great Place to WorkWe believe our company is truly special, and our employees agree. In July 2023, we became Great Place to Work-certified in the U.S. for the third year in a row. We are also honored to have been listed on the Best Workplaces in Biopharma, Best Workplaces in New York, and Best Workplaces for Millennials lists.

Overview

We are seeking a highly motivated and experienced individual to join our team as the Associate Director of Patient Marketing, focusing on email and performance marketing strategies. The Associate Director, Patient Marketing will be a key member of the brand team for Insmeds pipeline potential products. The ideal candidate will be passionate about leveraging digital channels to engage with patients, drive brand awareness, and ultimately improve patient outcomes. Were searching for someone who can meticulously polish and optimize every digital interaction with our patients, creating a smooth and supportive experience from the first touchpoint to post-treatment support and everything in between. As with all Insmed employees, this individual must put our patients first and champion their needs. We also expect them to consistently hold our companys core values of Passion, Collaboration, Integrity, Respect, and Accountability to the highest standards. All employees must serve as Insmed cultural ambassadors, contributing to the reinforcement and ongoing growth of our culture. This position will report to the Senior Director, Patient Marketing. This position does not have any direct reports.

Responsibilities

Responsibilities:Develop and implement email marketing strategies to effectively engage with patients throughout their healthcare journey, from disease education through treatment support.Support the planning, execution and optimization of performance marketing campaigns across digital channels, including but not limited to SEM, display advertising, lead gen and paid social media.Collaborate cross-functionally with internal teams -- including marketing, patient support, research and analytics, and IT -- to create a seamlessly integrated customer experience across all patient touchpoints. Share best practices across teams.Utilize data-driven insights and patient feedback to continuously refine marketing strategies, optimize campaign performance, enhance the patient experience and maximize ROI.Oversee the organization of our customer databases to ensure our marketing hits the mark, enhancing both relevance and impact.Stay sharp and informed about the latest developments, best practices and emerging technologies in email and performance marketing and incorporate relevant innovations into our strategies.Set goals, monitor key performance metrics, and provide regular reporting and analysis to stakeholders highlighting successes, areas for improvement and actionable insights.Effectively engage agency partners to develop creative assets, providing clear direction, coaching and support to foster positive working relationships and drive team success.Work closely with legal, regulatory and compliance teams to ensure compliance with all regulations, policies and procedures.Qualifications:Bachelors degree required; MBA preferred5+ years professional experience in healthcare marketing, pharmaceutical marketing experience preferredProven track record in CRM and email marketing, with an emphasis on crafting customer journeys and boosting engagementProduct launch experience preferredSharp analytical capabilities able to dissect data to uncover insights that can be turned into impactful actionsOutstanding ability to communicate and collaborate, bridging teams together towards a common goalA creative, whats possible mindset that always puts the patient firstHighly learning agileHighly organized with a strong attention to detail, clarity, accuracy, and concisenessIndividuals must demonstrate the ability to interact successfully in a dynamic and culturally diverse workplaceAbility to work in a hybrid environmentPosition is based in Bridgewater, NJTravel RequirementsUp to 10% travel required.

Travel Requirements

Up to 10% travel

Salary Range

Insmed takes into consideration a combination of candidates education, training, and experience as well as the positions scope and complexity, the discretion and latitude required in the role, and external market and internal value when determining a salary level for potential new employees. The base salary range for this job is from $139,000.00 to $195,200.00 per year

Compensation & Benefits

Were committed to investing in every team members total well-being, now and in the future. We offer a competitive total-rewards package to all employees around the world, including:Flexible approach to where and how we work, regionally basedCompetitive compensation package including bonus Stock options and RSU awardsEmployee Stock Purchase Plan (ESPP)Flexible Vacation Policy Generous paid holiday schedule and winter break ADDITIONAL U.S. BENEFITS:401(k) plan with company matchMedical, dental, and vision plansCompany-provided Life and Accidental Death & Dismemberment (AD&D) insuranceCompany-provided short and long-term disability benefitsUnique offerings of pet, legal, and supplemental life insuranceFlexible spending accounts for medical and dependent careAccident and Hospital Indemnity insuranceEmployee Assistance Program (EAP)Mental Health on-line digital resourceWell-being reimbursementPaid leave benefits for new parentsPaid time off to volunteerOn-site, no-cost fitness center at our U.S. headquarters

Additional Information

Insmed Incorporated is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.Unsolicited resumes from agencies should not be forwarded to Insmed. Insmed will not be responsible for any fees arising from the use of resumes through this source. Insmed will only pay a fee to agencies if a formal agreement between Insmed and the agency has been established. The Human Resources department is responsible for all recruitment activities; please contact us directly to be considered for a formal agreement.Applications are accepted for 5 calendar days from the date posted or until the position is filled.#LI-JC1Job SummaryExternal ID: R1448Job Function: Commercial MarketingRemote: NoSalary Range: $139,000.00 to $195,200.00 a yearPosition Location (WD) : Location: US-USA-NJ-Bridgewater