Senior Manager, Product Marketing

6 days ago

Little Ferry, United States Fresh Paint Inc Full time
About Freshpaint

Customer data is the fuel that drives all modern businesses. From product analytics, to marketing, to support, to advertising, advanced data analysis in the warehouse, and even sales customer data is the raw material for each function at a modern business.

For highly regulated businesses in healthcare, its always been a challenge to harness that customer data and get it to the marketing and analytics tools that require itwhile following patient privacy laws.until now.

Something as simple as running ads to get more users is simple for an e-commerce of software company to do. But common web analytics and advertising tools collect sensitive user identifiers and healthcare information automatically. Those same tools are not HIPAA compliant.

We provide a layer of data governance to make current web analytics tools HIPAA-compliant. For analytics, our customers can continue getting the insights they need to improve the patient experience. For marketing, Freshpaint safeguards health information while helping our customers promote access to care through popular advertising platforms like Facebook, Google, and others.

In short, we help healthcare marketers promote access to care and safeguard patient privacy at the same time.This is an important, complex problem in a massive market (healthcare is 20% of the US GDP).

Our customers manage their customer data with two offerings:

  • Privacy Platform. We help healthcare providers automate their websites + apps HIPAA compliance, and safeguard first-party customer data across their tech stack.
  • Data Activation Platform. We make it really easy for teams to activate customer data using their preferred analytics, data, and marketing tools.

Were fully remote. If you strongly value in-person work, Freshpaint is likely not the best fit for you. Even though we dont care where youre located, we need employees to be based in the US. Many of our team is concentrated in various metro areas like SF or NYC.

To balance out our remote-ness, we gather the team 2-4 times per year for offsites. Weve been to Greece, Jackson Hole, Cabo, Santa Fe, and California wine country in the recent past.

Were backed by leading investors including Y-Combinator, Intel Capital, and angel investors like the Head of Data from Slack, Head of Data at LinkedIn, and more.

Who we are:

Freshpaint was founded by web analytics veterans who realized how hard it was for highly regulated companies to collect and use customer data in a compliant way. We started as part of Y Combinators S19 cohort and have been focused on enabling healthcare companies collect, safeguard, and activate patient data since.

In the beginning of 2023 the government issued updated guidance around HIPAA, basically making our software a requirement to use for healthcare companies. As a result, we're one of the fastest growing software companies on earth right now.

Our team has deep analytics and growth experience, with all of us coming from high-growth companies like Heap, Pendo, Iterable, Quantum Metric, and Retool.

If you value lots of freedom and ownership in your work, interfacing with customers, and working on a product with high customer impact, then Freshpaint is your home.

What you'll be doing:

  • Youll be the first product marketing hire at one of the fastest growing startups in the world.
  • Youll build on top of the strategic direction and go-to-market strategy that has driven us to 10x growth in one year by further developing our ICP segments, working with product on the roadmap, and building out our value propositions and messaging.
  • Develop empathy with our sales, customer success and marketing teams around problems related to high performance marketing and privacy in healthcare. Youll need to deeply understand our customers, then build and execute on the enablement sessions and materials that up level our teams.
  • Work with sales and customer success to create tools and training to help them communicate Freshpaints value proposition. Make this a regular cadence to iterate with new product launches.
  • Be the Freshpaint subject matter expert on our competition and develop tools and assets to enable our go-to-market team to win consistently in head to head battles.
  • Spot the signals for new segments, product opportunities and distribution opportunities. Then work cross functionally to test those theories to unlock additional growth.
  • Work hand in hand with product and engineering to develop product strategy, roadmaps, and launch strategies. Articulate the features and benefits both internally and externally.
  • Develop product-specific value propositions, messaging, and target customer personas to support all go-to-market efforts.
  • Work in concert with product to plan and execute successful beta customers and product launches.

Requirements - what you'll bring:

  • 5+ years experience managing end-to-end product marketing at B2B SaaS brands.
  • Proven track record of thinking like a CEO with a strong desire to own your function in our fast growing startup.
  • World class written and verbal communication skills.
  • You need to love talking to customers. Our product marketing superpower is understanding our customers better than any other brand in healthcare.
  • Go-to-market savant.
  • Excellent at simplifying complex concepts into messaging and differentiated positioning.
  • Expert on enabling and building empathy with the entire go-to-market team at B2B SaaS brands.
  • Experience building and leading product launches.
  • Super power of influencing and collaborating with others across marketing, sales, product, and customer success.
  • You obsess over attention to details.
  • Strategy and analysis are important. Execution is a must. Moving fast is mandatory.

Benefits - what we offer in return:

  • Joining a high-growth venture-backed startup as part of the early crew. You will be employee #40-50 ish.
  • Competitive compensation with generous, employee-friendly equity. We have a 10-year exercise window.
  • Freshpaint Fridays: Half-day Fridays. Every week.
  • Unlimited PTO, with a minimum requirement of 2 weeks per year. Plus various observed holidays.
  • 100% remote
  • Flex in-office if you want with $150 WeWork credits each month
  • 401k
  • Health, dental, and vision insurance 100% covered by the company (some states its 99% because laws).
  • Mental health benefits - therapy appointments and more covered by the company
  • 2 Treat Yourself Days per year: We'll pay you $100 to take a day off and do whatever makes you happy. The only catch is you have to share what you did with the rest of the team.
  • Generous parental leave
  • Paid Spotify
  • Health & Wellness benefit gym membership or similar covered
  • Regular team offsites 2-4 times per year. Weve been to Greece, Jackson Hole, Cabo, Santa Fe, California wine country, and Mexico City in the recent past.
  • Ownership of your work, collaboration with a close team, and direct access to founders and what its like to build a startup. If you leave to start your own company, we'd love to be your first angel investors.

If you are interested in reading more about our team and our values, check out our team page.

Interested? How to apply

Please reach out even if you dont meet all criteria If youre smart and driven, wed love to hear from you.

What happens after you apply

If you apply online, you will hear back if you're a fit within a week or two. You willnothear back if you're not a fit (or the position gets filled before we have a chance to chat). We look at everything, we promise.

Compensation Range: $180K - $220K

#J-18808-Ljbffr

  • Senior Product Marketing Manager Enterprise

    1 week ago

    Little Ferry, United States Iris Holdings L.P. (dba Marigold) Full time

    A company is looking for a Senior Product Marketing Manager Enterprise. Key Responsibilities: Standardize and lead product launches for Enterprise offerings Develop personas for strategic guidance and product positioning Collaborate with cross-functional teams to drive prospect conversion and customer retention Required Qualifications: 5-8 years of product...

  • Senior Product Marketing Manager

    2 weeks ago

    Little Ferry, United States Seed Health Full time

    Us We are a microbiome science company pioneering innovations in probiotics and living medicines to impact human and planetary health. Founded to realize the potential of microbes, our platform enables the translation of breakthrough science across a portfolio that encompasses both indication-specific and preventive applications across gastrointestinal and...

  • Senior Technical Product Marketing Manager

    1 week ago

    Little Ferry, United States Jellyfish Full time

    We’re looking for a Senior Technical Product Marketing Manager radically focused on helping our internal teams, prospects, and customers build great engineering organizations. As a technical product marketer, you will play a pivotal role in understanding the market and audience we serve – even better if you’ve been that audience as an engineer in the...

  • Senior Product Marketing Manager

    6 days ago

    Little Ferry, United States Gruntwork Full time

    About Gruntwork: Gruntwork is on a mission to transform the way DevOps is done. Today, designing, launching, and managing infrastructure is still a terrible experience for most organizations, but it doesn’t have to be that way! We are globally recognized both for our open source tools used by thousands of companies from startups to Fortune 500s, and our...

  • Senior Marketing Manager, Pharma Strategic Marketing

    5 days ago

    Little Ferry, United States NeoGenomics Full time

    Description Are you motivated to participate in a dynamic, multi-tasking environment? Do you want to join a company that invests in its employees? Are you seeking a position where you can use your skills while continuing to be challenged and learn? Then we encourage you to dive deeper into this opportunity. We believe in career development and empowering our...

  • Senior Product Manager

    1 month ago

    Little Ferry, United States Swooped Full time

    About Our Client Do you enjoy problem-solving and thrive on driving results? Are you passionate about simplifying complex issues and shaping product vision for Platform products? If you're excited about growing existing products while also venturing into creating Greenfield products, then the Foundational Services team at a world-leading collaboration and...

  • Senior Content Marketing Manager

    4 weeks ago

    Little Ferry, United States Moloco Full time

    A company is looking for a Senior Content Marketing Manager for Enterprise Products. Key Responsibilities: Develop and execute a robust content marketing strategy for enterprise products Create high-quality content for various channels to drive brand awareness and lead generation Position the company as a thought leader in the industry through insightful...

  • Senior Content Marketing Manager

    4 weeks ago

    Little Ferry, United States Moloco Full time

    A company is looking for a Senior Content Marketing Manager for Enterprise Products. Key Responsibilities: Develop and execute a robust content marketing strategy for enterprise products Create high-quality content for various channels to drive brand awareness and lead generation Position the company as a thought leader in the industry through insightful...

  • Senior Content Marketing Manager

    2 weeks ago

    Little Ferry, New Jersey, United States Moloco Full time

    A company is looking for a Senior Content Marketing Manager for Enterprise Products. Key Responsibilities:Develop and execute a robust content marketing strategy for enterprise products Create high-quality content for various channels to drive brand awareness and lead generation Position the company as a thought leader in the industry through insightful...

  • Senior Product Manager

    2 weeks ago

    Little Ferry, New Jersey, United States Swooped Full time

    About Our ClientDo you enjoy problem-solving and thrive on driving results? Are you passionate about simplifying complex issues and shaping product vision for Platform products? If you're excited about growing existing products while also venturing into creating Greenfield products, then the Foundational Services team at a world-leading collaboration and...

  • Sr Marketing Manager Restaurant Products

    2 weeks ago

    Little Ferry, United States OpenTable Full time

    OpenTable is the world’s largest restaurant reservation platform. Over 45,000 restaurants, across 8 countries trust OpenTable as their marketing and technology partner. As we look to grow OpenTable’s market leadership position, we’re seeking a Senior Product Marketing Manager for our restaurant marketing team.OpenTable, part of Booking Holdings(NASDAQ:...

  • Senior Content Marketing Manager

    2 weeks ago

    Little Ferry, United States PatSnap Full time

    Senior Content Marketing Manager Founded in 2007, Patsnap is the leader in AI-powered innovation intelligence. Our user-friendly platform revolutionizes how IP and R&D teams collaborate across the entire innovation lifecycle — from validating ideas to analyzing the competitive landscape and beyond. More than 12,000 global companies across diverse...

  • Product Marketing Manager

    4 weeks ago

    Little Ferry, United States WEX Full time

    A company is looking for a Product Marketing Manager. Key Responsibilities: Develop and execute effective go-to-market strategies for new product launches Create and deliver product content and sales enablement material Architect messaging and positioning to highlight key differentiators and ensure consistency Required Qualifications: Minimum of 5 years of...

  • Product Marketing Manager

    2 weeks ago

    Little Ferry, New Jersey, United States NetApp Full time

    A company is looking for a Product Marketing Manager. Key Responsibilities:Become a subject matter expert on the product and its benefits Create compelling messaging and content to drive awareness and adoption Collaborate with cross-functional teams to align messaging and deliver assets Required Qualifications:Minimum 5 years of product marketing experience...

  • Product Marketing Manager

    4 weeks ago

    Little Ferry, United States Tailscale Full time

    About Tailscale Tailscale builds software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corporations, teams of every size use Tailscale each day to protect their networks, share access to internal tools, and more. We're building a future for the Internet that's easy, small and...

  • Product Marketing Manager

    2 weeks ago

    Little Ferry, United States Rose International Full time

    A company is looking for a Product Marketing Manager in Remote, USA. Key Responsibilities: Supporting the development and execution of internal and external go-to-market strategies Partnering with cross-functional stakeholders for narrative development and go-to-market planning Conducting market and competitive research to inform messaging and go-to-market...

  • Marketing Manager

    1 week ago

    Little Ferry, United States InSight User Group Full time

    Who is Insights? Insights is a Learning and Development company aiming to change the world through the power of self-awareness. Our purpose is to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything that they do. At Insights we provide learning and development solutions used by some...

  • Director of Product Marketing

    4 weeks ago

    Little Ferry, United States Givelify Full time

    Director of Product Marketing Givelify is a remote-first, fintech-for-good company where brilliant minds come to power the most loved and trusted online and mobile giving app platform. Thanks to over 1.5 million generous donors, we have helped over 66,000 nonprofits and places of worship raise nearly $5 billion. Together, we are changing the world with...

  • Senior Marketing Operations Manager

    1 week ago

    Little Ferry, United States Expel Full time

    A company is looking for a Senior Manager, Marketing Operations. Key Responsibilities: Define and deploy a tech roadmap that supports Revenue Marketing goals Build and launch seamless marketing programs across various channels in partnership with Revenue Marketing Monitor and report on campaign effectiveness, translating data into actionable insights...

  • Product Marketing Manager

    3 weeks ago

    Little Ferry, United States VAST Data Full time

    This is a great opportunity to be part of one of the fastest-growing infrastructure companies in history, an organization that is in the center of the hurricane being created by the revolution in artificial intelligence. "VAST's data management vision is the future of the market."- Forbes VAST Data is the data platform company for the AI era. We are building...