Sr. Director, Advertiser Analytics

2 weeks ago

St Albans, United States Cardlytics Full time

About Cardlytics

Remember that time you got cash back on a cup of coffee through your banking app? That was us

Cardlytics (NASDAQ: CDLX) is the industry-leading purchase intelligence and incentives platform. We are a product-driven company that cares about three things: our people, our customers, and our partners. Together, we make commerce more rewarding for everyone by helping businesses attract, understand, and incentivize consumers through their banks' digital channels.

About the Team

Cardlytics has unprecedented access to transaction level data both from financial institutions as well as retailers and their CPG partners through Bridg. This uniquely positions us to derive insights that can help explain shifts in consumer spending behavior across the US, provide unique competitive insights to drive strategic direction, optimize rewards / incentives to achieve desired engagement and help our partners understand the performance of their media spend with us.

The Senior Director, Advertiser Analytics & Insights is a senior leader responsible for the teams that bring our data to life. This team's most valuable activities revolve around fostering trust and partnerships built within our clients leveraging Insights extracted from our Purchase Data. Utilizing deep industry knowledge this team also extracts macro insights, delivered as narratives into the overall marketplace, establishing Cardlytics as a thought leader and expanding the awareness of our brand.

About the Position

In this role, you will lead a highly technical analytics and insights team that uses sophisticated data and analytics techniques to answer client business questions and execute deliverables through a breadth of datasets and appropriate analytic techniques, storytelling, and data visualization. You will act as a trainer, mentor, and subject matter expert on Advertiser Analytics. You will partner closely with the head of sales to demonstrate value to advertisers, partner with Product to enable self-service / scaled insights, and be a thought leader internally and externally speaking on behalf of CDLX in front of industry leaders.

Cardlytics is seeking a Sr. Director of Advertiser Analytics & Insights to join our team, reporting to the VP of Operations & Analytics.

Responsibilities:

Be responsible for building and leading a high-performing analytics team, guiding senior leaders, while fostering a culture of innovation, continuous improvement, and data-driven decision-making

Be an exceptional influencer and communicator who is seen as the voice of reason and a thought partner by executives (internally and externally) and cross-functional teams

Represent the voice of our Customers through compelling storytelling and partner with Product to bring right data/insight products to market

Leverage your expertise to lead cross-functional initiatives and deliver strategic insights that drive overall business success while establishing Cardlytics' thought leadership in the broader industry

Work directly with senior marketing and analytics executives within the advertiser organizations to establish deep knowledge of their business goals / challenges and drive incremental revenue growth by delivering tailored actionable insights

Guide internal and client teams on using comprehensive data visualization to build meaningful stories that influence decision-making

Lead development of advanced analytical capabilities and leverage our data assets to extract new insights that drive overall company differentiation

Shape development of new insights based on Data Science methods such as Machine Learning, probabilistic modeling, Natural Language Processing, Price Elasticity modeling, Price Sensitivity modeling, etc

Minimum Qualifications

Bachelor's degree in a quantitative field

Proven leadership experience managing a large analytics team, experience managing through senior leaders (Directors and above), and a track record of inspiring teams toward strategic goals

Deep expertise within multi-channel marketing analytics and measurement with a demonstrable track record (10+ years) of progressive growth in senior managerial positions

Advanced proficiency in data analysis tools and programming languages (e.g., SQL, Python, R) and experience with visualization tools such as Tableau, GoodData, Datorama, etc.

Proven ability to design and execute complex experimental product tests, ranging from AB to Multivariate tests, contributing directly to data-driven decision-making processes

Excellent communication skills and client-facing experience as a subject matter expert, with the ability to distill and articulate complex analytical findings to non-technical stakeholders

Demonstrated ability to foster innovation within the analytics function, staying abreast of industry trends and adapting strategies accordingly

Demonstrated ability to work cross-functionally, leading through influence, collaboration, and mutual accountability

Demonstrated experience thriving in an organization that is quickly evolving, with an ability to prioritize and remain focused.

Preferred Qualifications

Advanced degree (Master's or equivalent) preferred

Core Values

Our shared values are the driving force behind everything we do. Across all roles, we are looking for teammates who embody these values:

Customer and Partner-first

Act with Urgency and Focus

Integrity with our partners and data

Accountability even when challenged

Empowerment over hierarchy

Growth over comfort

Benefits and Perks

Flexible paid time off plus company holidays

Medical, dental, and vision insurance begins on your first day

401(k) retirement plan with company match, plan also includes a student loan debt repayment option

Employee Stock Purchase Plan

Educational assistance for continuing education

Lifestyle Spending Account for physical, emotional, and financial wellness (like gym memberships, home down payments, art classes, park passes, and more)

Complementary Calm app subscriptions to support employee mental health and wellbeing

As an equal opportunity employer, Cardlytics is committed to diversity, equity, and inclusion. Our people bring our products and organization to life, and every unique perspective makes us better. If you can do the job and you're excited about growing with us as we scale our best-in-class advertising platform, we'd love to hear from you. If you need accommodation in the recruiting process due to a disability, please email recruiting@cardlytics.com or inform your recruiter.

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