Marketing Coordinator

1 week ago


Knoxville, United States UBT Full time

We are partnering with a rapidly expanding company that specializes in providing HVAC filters to HVAC contractors and large facilities, to find a dynamic Marketing Coordinator. This innovative company, headquartered in Knoxville, TN, has built its success by addressing customer pain points in unique ways, setting itself apart from the competition. With a primary customer base in the southeastern United States, they are looking for a highly creative individual to join their team.

The ideal candidate will possess a degree in Marketing and demonstrate proficiency in using marketing analytic tools, as well as experience in managing company websites and social media platforms. If you thrive in a fast-paced environment and want to be part of a supportive and energetic team, this is an opportunity you wont want to miss.

Responsibilities:

  • Creates and maintains marketing content such as website or social media posts
  • Coordinates meetings with marketing partners and executive team members to discuss campaigns
  • Communicates with sales team to establish goals and determine effective marketing strategies
  • Attends conferences and trade events to meet with vendors, clients and potential customers and deepen industry connections
  • Develop a deep understanding of the companys products, services, and goals
  • Monitor all marketing campaigns' effectiveness to optimize impact and progress
  • Resource management of Marketing/Communications staff and contractors to ensure the ability to successfully plan and execute scheduled marketing campaigns
  • Creation of video testimonials from existing customers
  • Assist with website projects, building out ecommerce website, keeping information up to date on the website.

Qualifications/skills:

  • Graphic Design
  • Direct marketing
  • Market segmentation
  • Marketing research
  • Coordination
  • Project management
  • Understanding the customer
  • Initiative
  • Planning
  • B2B Marketing

Education and Experience Requirements:

  • Bachelors or masters degree in marketing or a related field
  • Proven working experience in digital marketing, particularly within the industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Fluent with InDesign
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC and social campaigns

Benefits:

  • Fast growth company with great team culture
  • Company provided health insurance
  • Opportunities for advancement
  • 401(K) available

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