Senior Vice President, Marketing

4 weeks ago


Fort Washington, United States CareerBuilder Full time

Senior Vice President, Marketing

About the Company
Dynamic media, marketing & education organization for the promotional products industry
Industry
Marketing and Advertising
Type
Privately Held
Founded
1950
Employees
201-500
Categories
Education
Marketing & Advertising
Market Research
Promotional Marketing
Brand Management
Suppliers
Distribution and Wholesalers
Nonprofit Support
Academic Programs
Medical Centers
Charity
ERP Software
CRM Solutions
Trade Shows
Books and Graphic Novels
Software Development
Academic Research
Training

Specialties
Promotional Products
Advertising Speciality
Promotional Merchandise
Technology platform
Websites
E-commerce
Catalogs
Trade Shows
Advertising and Marketing
Event Promotions
Home Based Business Opportunity
Business Opportunities

Business Classifications
B2B
SAAS

About the Role
The Company is seeking a Senior Vice President of Marketing to lead the development and execution of all marketing programs and initiatives. The successful candidate will be responsible for creating a comprehensive marketing function that encompasses branding, organizational and product messaging, digital presence, and demand generation. This role requires a strategic leader with a high level of digital savvy, capable of managing a team of approximately 15 marketers and ensuring that all marketing efforts are aligned with the company's revenue and growth objectives. The SVP of Marketing will also be tasked with revitalizing the overall marketing effort, focusing on digital capabilities, and partnering with business leaders to identify new markets, customer segments, and products.Applicants should have at least 7 years' of broad-based marketing experience, preferably in B2B SaaS platforms, B2B media, business intelligence, events, or related industries. The role demands a candidate with a proven track record in demand generation, building market share, and driving revenue, as well as expertise in developing and executing successful marketing strategies. The ideal candidate will be highly strategic, with a strong executional focus, and possess excellent leadership, communication, and critical thinking skills. A Bachelor's degree in a relevant field and proficiency in common marketing tools are required, along with a demonstrated understanding of ABM, integrated marketing solutions, content marketing, and audience and membership models.
Hiring Manager Title
CEO
Travel Percent
Less than 10%
Functions
Marketing

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