Vice President, Public Affairs

Found in: beBee jobs US - 2 weeks ago

Washington, Washington, D.C., United States National Grocers Association Full time

Summary: The National Grocers Association (NGA) is actively seeking a dynamic and motivated Vice President of Public Affairs & Media Relations to join our team. As a key player in our organization, the VP will lead the development and execution of a robust communications strategy that aligns with NGA's overarching public policy objectives. In this role, the Vice President of Public Affairs & Media Relations will be responsible for overseeing media relations, serving as a key spokesperson, and crafting communication and public affairs strategies on a diverse range of issues. The primary goal is to drive the narrative of independent community grocers in a way that enhances the association's brand, advances its public policy objectives, engages industry stakeholders, and tells the story of the independent grocer's critical role in serving their communities.

Responsibilities:

  • Develop and execute NGA communications strategies with primary responsibility managing NGA's advocacy communications and messaging.
  • Manage and shape NGA's advocacy message to all audiences and stakeholders, including policymakers, NGA members, industry participants, voters, and grocery consumers
  • Create narratives and policy related materials for use in briefing reporters, external stakeholders and internal partners.
  • Oversee day-to-day media inquiries and work internally to respond in a timely manner.
  • Manage relationships with reporters and proactive outreach for story development and placement.
  • Leads issue advertising campaigns, including driving ad strategies, message crafting, and placing ad buys.
  • Lead on drafting and editing NGA content, including columns, press releases, op-eds, LTEs, talking points, backgrounders, issue one pagers, fundraising materials, fact sheets, newsletters, and blogs.
  • Supervises day-to-day relationships with internal team, vendors, and external agencies to executive successful communications and public affairs objectives.
  • Maintains and supports key inter-departmental initiatives and will liaise between the government relations and communications teams.
  • Stay abreast of the latest public relations and social media technologies and tools and identify areas for growth.
  • Analyze data to inform strategic decisions and report findings to executive leadership.
  • Lead and support research projects and create materials to help internal teams better understand and act on audience trends.
  • Actively participate in meetings and support company initiatives in a positive manner. Qualifications:
    • Bachelor's degree in journalism or communications, or equivalent experience, with at least five to seven years of related work experience, i.e. at a trade association, media organization, government agency or Capitol Hill office.
    • Must have media relations background with on-the-record experience.
    • Has a positive and proactive attitude along with excellent communication, specifically written, and interpersonal skills.
    • Proficiency in Microsoft Office Suite: Word, Excel, PowerPoint.
    • Attention to detail and able to work cooperatively in a small, team environment.
    • Available to travel (anticipate 10% travel).
    • Experience and understanding on public policy, specifically issues related to small business and food retailing is a plus. How to apply: Interested applicants should send their resume, cover letter, one writing sample, and salary requirements to with the subject "Vice President – Public Affairs." Applicants will be reviewed on a rolling basis.

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