Director of Marketing, Public Safety

4 weeks ago

Troy, United States CareerBuilder Full time

The Director of Marketing is responsible for developing marketing strategies to drive revenue growth, overseeing the development and execution of the vertical marketing strategy, and for the management of all aspects of multi-faceted marketing projects and campaigns for the assigned vertical and product lines. Responsibilities include turning business objectives into marketing strategy and tactics by conducting research, developing comprehensive content, and analyzing metrics. Collaboration with various marketing shared service functions, as well sales and other division leadership, is important to the Director of Marketings ability to succeed.
The Division Marketing Director drives the Divisions strategic marketing initiatives. They are responsible for developing and managing an annual budget/plan, and successfully meeting/completing plan objectives. They have a strong dotted-line relationship with the Division President and serve as a member of the divisions senior leadership team. Its critical that this individual ensures alignment of the marketing objectives with the priorities of divisions sales and overall goals, as well as aligning to the overall marketing goals and brand vision for Tyler.
Responsibilities
Develop and execute marketing plans for Tyler products that include lead generation initiatives, sales collateral, trade advertising, media relations, events marketing, and divisional communications.
Position multiple products within the same functional areas based upon factors that include functional differentiation, client size, market segment, and future development plans in a manner that minimizes confusion in the marketplace.
Develop Division marketing budgets, ensure that the marketing plans are executed within budget, provide quarterly revised budget projections, and reconcile MTD, QTD & YTD reports.
Ensure that evaluation systems are in place to report on progress in achieving overall goals and measuring ROI on marketing dollars invested.
Act as senior consultant and advisor to division leadership teams for all marketing and communications initiatives; ensure alignment with corporate vision and initiatives.
Provide marketing counsel, guidance and direction to division leadership teams. Facilitate open communication with division leaders to ensure marketing priorities align with and support business goals.
Develop divisional key messages to ensure consistency across all marketing materials, and across all audiences (prospects, clients, employees, media, etc.).
Project manage marketing deliverables to ensure quality development and timely delivery.
Act as division spokesperson for media inquiries and PR opportunities.
Manage team of campaign, content, and trade show professionals and support their efforts by removing obstacles and setting clear direction.
Aid in the continuing development of staff members and provide ongoing guidance, training, and direction in achieving the team and company objectives.
Qualifications
Bachelors degree in a related field or comparable work experience
10-12 years marketing experience in a business-to-business or business-to-government environment
Marketing experience in the public safety sector preferred
Strong writing skills and the ability to generate impactful marketing messages is required, and must be demonstrated through writing samples and references
Technology/software industry experience required; public sector experience preferred
Experience effectively managing a variety of marketing projects and timelines
Experience managing a variety of direct marketing, video, advertising, collateral creation, and web content projects required
Trade show and or user conference experience preferred
Strong skills in Microsoft Office (Word, Excel, Outlook, and especially PowerPoint)
Experience in a leadership or management role a plus
An excellent understanding of graphic applications, image/media files, and web media/interactive marketing
A positive attitude with a desire to go above and beyond expectations is key to the success of this role
The individual must be able to:
Create strategy and execute for all solutions within the business unit. This means that many marketing functions must be performed in multiples and the Marketing Director must be able to balance the needs of each group and be responsive to multiple leaders.
Develop and implement strategic marketing plan(s) for all major product groups.
Develop a core understanding of the market, with focus on key decision makers and user profiles.
Gain a full understanding of our products, including key features and functionality, as well as unique points of differentiation as compared to our competition.
Understand and convey Tylers overall corporate vision and business objectives; ensure division alignment.
Ensure corporate and product brand consistency and standards are maintained.
Establish and manage marketing priorities for the division and meet budgets and deadlines.
Manage multiple projects of varying complexity and scope.
Demonstrate a thorough knowledge of management/leadership principles and management basics planning, organizing, directing, developing and supervising.
Demonstrate ability to effectively lead others to accomplish goals/objectives and influence/direct at the department level.
Model desired organizational behavior as defined in the company values and leadership competencies.
Cultivate, support and promote an organizational culture that provides for high performance, high morale, integrity, teamwork and work-life balance.

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